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Another acronym you need to know about

ACRONYMS ARE EVERYWHERE in business, technology and popular culture.

NBC, ESPN, AT&T, CFO, IBM.

GMO, CAPTCHA, GIF.

YOLO, TGIF, OMG, LOL.

Most recognise these examples but what about IoT?

It stands for ‘Internet of Things’ – a term that describes interconnected devices – devices that can be connected to one another, and/or to the internet.

More specifically, it describes the network of objects – or things – that contain technology such as software or sensors that connect with other devices to exchange data.

In today’s modern digitally connected world, just about everything can be connected to another device or the internet.

Headphones, watches, stereos – even coffee makers and washing machines.

Remote health monitoring and emergency notification devices.

Automated technologies such as smart homes, security, traffic lights and toll collection systems.

Smart devices such as speakers and phones.

All these ‘things’ come under this umbrella term, IoT.

And so does the Foresense platform.

Foresense simplifies the collection of presence data and the analysis of action – and interaction – on-site in real world settings to provide real-time AI analytics of traffic inside and around any physical location with applications across government, commerce and industry for smarter, safer physical spaces.

Like automated systems and smart devices, Foresense has evolved due to technological convergence, where multiple technologies have come to merge into singular entities, a new-age sum of their many parts.

Smartphones combine GPS, music players, cameras, and internet access…and they also make phonecalls.

The smart home is actually a combination of systems for heating, cooling, lighting, door and gate locking and appliance control.

The Foresense platform works by placing numerous proprietary sensors around a physical space or location. The location can be relatively small – such as in a retail shopfront or apartment, or much larger in scale such as a farm or cattle station.

These sensors communicate with smartphones or specialised tags (agriculture) or wearables (child and aged care) to monitor movement and behaviour.

The sensors then relay this data via Wi-Fi to the internet, and on to the AI software which collates data and analyses trends.

The resultant data is accessed via the Foresense Dashboard, an internet portal where information is obtained from the graphical user interface.

The Foresense sensor is actually a convergent technology in itself – combining the ability to communicate with smartphones and the Foresense AI software with environmental sensors such as temperature, humidity and ambient light levels.

The sensors can even be equipped to allow automated control of other systems in industrial and agricultural applications such as water flow and heating/cooling, for example.

As you can see, Foresense is a highly relevant, contemporary example of an IoT platform where all of its component parts are interconnected with each other and the internet itself.

And as with all contemporary platforms concerned with the internet and online access, the growth of IoT has also grown concerns around data privacy and security.

Foresense recognises this – and Foresense works a little differently.

Foresense is blind to individual users, and their private data with a focus on bigger picture, rather than individual elements.

The platform sees only the signals smartphones emit; not passwords, emails, app data, GPS data or any other personal data that invades digital privacy.

It can be said that Foresense is actually innovating both interconnectivity and privacy in the age of IoT; an age where the two are so often at best uneasy bedfellows…and mutually exclusive at worst!

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Inspired Culture and Knowledge…with Foresense

INFORMATIONAL, EDUCATIONAL AND cultural facilities often leave a lot to be desired in their scope for interactivity and feedback from patrons and visitors.

While some galleries and museums, and zoos and aquariums do offer virtual, audio and even augmented reality tours, real-time smart applications are still in their relative infancy.

Foresense Technologies is changing that.

A world leader in Artificially Intelligent presence detection technology, Foresense has already established wide ranging applications across government, commerce and industry making real-world spaces smarter and safer.

The innovative Foresense platform simplifies the collection of presence data and the analysis of action – and interaction – on-site in real world settings to provide real-time analytics of traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through on-site sensors integrating with smartphones.

This allows for alerts and accessibility in real time so highly-informed, proactive decisions can be made by management, and for a more engaging visitor experience through the use of digital technology.

Visitors to galleries, museums, zoos and aquariums are often left to their own devices to wander from exhibit to exhibit without any real interaction, simply glossing over information blurbs on display or supplied booklets.

While organised tours and guides can offer a more informative visitor experience, they are often fast paced and impersonal; they simply cannot cater to the distinctive interests and levels of understanding of each and every visitor.

The Foresense platform can actually detect when someone stops at any given display for an extended period of time. Through push notification and smartphone technology, it can then offer patrons different tiers of information and the opportunity to learn more about what they are interested in, linking to further reading, video presentations and even augmented reality.

In this way, virtual tours can become a highly personalised, heightened visitor experience, encouraging longer stays, further learning and even repeat visitations by reminding visitors of missed attractions, suggesting they may need to return at another time to take everything in.

The scope for interactivity is furthered by the capacity to include real-time questionnaires quizzes and worksheets – especially relevant for schools or tour groups to make learning more fun.

 

The technology also presents a range of possibilities and opportunities for curators and administrators.

Breakdown the entire visitor experience from total time spent at the facility – and in individual sections.

Analyse and streamline traffic flows from entry points through to each display and on to amenities such as restrooms and restaurants and cafes.

Monitor the number of people in any given area at any given time to deploy staff and guides where and when they are needed.

Learn how people actually navigate across physical space and between attractions – discover the exact numbers and average dwell times to quantify the popularity for each and every display to base decisions for when to replace current displays or bring in similar future attractions.

Identify unique characteristics such as if a visitor is a new, unique visitor to determine the likelihood of tourists and visitors from out of town.

The platform can use visitor data for tailored messages on- screen or via close proximity digital signage for advertising or informational purposes – for example tell local visitors of upcoming special events or let tourists know of must-see attractions, and incentivise to visit on-site shopping, restaurants and cafes.

In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and even identify people who have not been recently received negative COVID testing where such laws and applications have been introduced.

The technology can even be used for security and safety concerns to identify suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.

While galleries, museums, zoos and aquariums have long been institutions in cities around the world, they really have not changed much over the centuries.

The digital age presents new ways to invigorate these places, and bring them into the modernity.

Foresense Technologies presents the next step in the digital evolution, making cultural and educational facilities smarter, safer and more attractive for visitors to keep returning.

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Technology User Interfaces: One Chance to Make a First Impression

Every successful piece of software or computer programming is defined by it user appeal and ease of functionality.

Whenever we use these tools, we are greeted each time with the Graphical User Interface – or GUI as it’s known in tech circles.

As with all leading software companies, the Foresense GUI – or Dashboard as it is known – has simplicity at its core of complexity in design, making it highly functional and easily usable for even the less technologically inclined.

On the web, site navigation and information flow are crucial to how much time someone will spend, and their likelihood to return at a later point in time.

Well-known software companies such as Apple iTunes or Microsoft Office are so commonplace and successful simply because they are both highly functional and easy to use.

The same goes with the most popular downloads in app stores

The entertainment apps we use on our phones and TV boxes – Netflix, Prime Video and other video-on-demand and catchup services are all so popular not only because of their vast content libraries but also because of how easy they render the user experience with their intuitive algorithms for viewing.

Foresense Technologies recognises these trends. The Foresense platform is built upon key principals of navigational ease and Artificially Intelligent software in combination with comprehensive readily-available data sets.

Combined with a highly visual user experience through the use of graphs and charts and representation of analysis through imagery, Foresense delivers a unique, powerful, intuitive platform to improve day-to-day operations that anyone can access.

Detailed Data Defined

The Foresense Dashboard allows immediate access to answers for any particular questions asked of it.

Users can gain a macro view of operations across multiple sites, or a micro view of a particular section within a single location at a touch.

A comprehensive set of analytical tools are easy to use and understand – and instantly accessible:

Scorecard provides a visualisation & traffic breakdown across your entire business, comparing Passby, Visits, Engaged & Repeat traffic. This can be completed on a per location or business wide basis.

Traffic offers 4 options allowing you to view the traffic visualisations on a Per Hour/ Day/Week basis along with the option to directly visualise New/ Repeat visitor data.

Insight offers two options allowing you direct insights into New/Repeat Business when compared with Engagement & Traffic Share.

A-B Analysis provides you with the ability to compare Dates, Locations, Stores & Sensor Zones providing quick visualisations between any two. Options include: Traffic, Visits, Engaged, New & Repeat.

Splits produces visual comparisons of traffic around your location allowing you a quick & easy way to measure the effectiveness of your campaign/events.

Hot Spots provide a range of viewing options ranging from a view of store traffic through to views of the amount of time the average visitor spent in a particular area of the store (Dwell Time).

Campaign provides you with a way to measure Traffic, Visits & Engagement against specific marketing campaigns or events. Chart options include: Configuration & Charts.

Sales allows you to measure Traffic, Visits & Engagement against specific marketing campaigns/events & overlay them with your sales data.

VIP allows you to configure individual & group alerts for your staff & customers.

SMS Reports allows you to set up daily, weekly & monthly traffic reports, once created you can assign who will receive them & have them automatically sent out at an allocated time to recipients who have opted in.

Uniquely Customisable for Specific Requirements

Knowledge is power. In today’s fast paced, information driven society accessibility of upto-the-minute information is paramount to business success.

Because the Foresense Platform has many numerous applications across government, commerce and industry, it also incorporates a high degree of customisation options and configurations.

The configuration menu item allows you to customise each location or sensor, upload floor plans, and many more options allowing you to fine tune the results displayed on your dashboard.

More advanced settings examples include employee inclusions/exclusion definitions, traffic and dwell time durations and sensor settings – the distance from which a sensor should collect data.

The Foresense Solution

Foresense Technologies is innovating truly intelligent AI systems designed for the needs of tomorrow’s world.

Through its intuitive Dashboard, Foresense enables key decision makers to execute highlyinformed, proactive decisions in real time as issues arise, problems present and trends emerge in their day-to-day operations.

The Foresense Platform can increase efficiency and safety, decrease costs and increase revenue at low investment in almost any environment where a high volume of people move through or gather.

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Protect Your Largest Assets… with Foresense

FOR THOSE OF us who don’t own Jets, Yachts and Sports Stadiums, bricks and mortar houses and apartments are our biggest assets in terms of actual size.

Sure your Faberge Egg, Picasso or Lamborghini Veneno may be worth more but they are much easier to keep locked away in relative safety.

A house or apartment is open to all sorts of harm and damage.

This is exacerbated when unknown tenants or shortstay guests occupy a home or investment property for any period of time.

Rentals, holiday lettings or even newer avenues such as AirBnB all present great income opportunities.

They also present some major headaches both in vetting occupants and when things go wrong.

So often local news bulletins show footage of wild house parties in rentals and short-term lodgings where the actual owner of the house has little or no knowledge of the character or history of the people that agents are actually letting in their valuable properties.

In fact, every time the keys are handed over the valuable asset that is your property comes under jeopardy.

Until each and every checkout, uncertainty lingers.

With each and every new tenant, anxiety hangs in the air while they occupy the property.

And with every news bulletin showing unruly crowds spilling into the street, property owners are nervous as the information is divulged…what state, what suburb, what street, what building?…hoping it’s not their property in question.

With privacy laws heavily slanted towards renters, and occupancy rights often leaving owners powerless, there isn’t much they can do except trust the agency acting on their behalf is highly competent in their screening processes.

Now there is something that takes the power back.

Now there is a new technology that can give property owners peace of mind and allow them to monitor their homes without invading the privacy of the tenant.

That technology is Foresense.

Foresense Technologies is an industry leader in the collection of presence data and the analysis of action – and interaction – on-site in real world settings to provide real-time analytics of traffic inside and around any physical location.

Protect Your Largest Assets… With Foresense
Protect Your Largest Assets… With Foresense 2

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through on-site sensors integrating with visitor smartphones allowing for alerts and accessibility in real-time so highly-informed, proactive decisions can be made.

In this way, with several unobtrusive sensors placed around the property, owners can easily answer questions they have always wanted to know

How many people are in my property?

Have these people visited before?

How much time did they spend?

How many are in each room, balcony or outdoor area?

The Foresense platform can instantly let you know if certain flags are raised.

Know if locked off areas are breached. Know the instant more than 20 people are on the premises.

Know if people are still gathered after midnight.

Know if there are frequent, unique short term visitations.

Not only does Foresense offer property owners peace of mind, it affords security.

And it also affords privacy.

The technology is blind to individual users, and their private data; the focus is on the bigger picture rather than individual elements.

No single tenant or guest is identified in personal terms and no private data is collected from their smartphones other than an anonymous public identifier known as the MAC address.

Up until now, these questions would forever go unanswered.

And the ability to intervene in tenant behaviour outside of fairuse terms extremely limited.

Protect your property with Foresense.

AI as a Partner for the Future? 2
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AI as a Partner for the Future?

Artificial Intelligence.

For technologists and futurists and other more scientifically minded people ‘AI’ represents an exciting frontier where humanity will be taken to new heights underpinned by smarter, more efficient ways of achieving its goals.

For others AI connotes a dystopian future; a future where many jobs become obsolete and humanity is ‘dumbed down’, not having to think for itself.

In popular culture, AI is often represented as something to be feared.

Common narratives in Science Fiction reflect upon – and play directly to – people’s fears of the unknown future and unchecked technology’s role in it.

But what about the leaps and bounds AI technology has moved humanity forward in recent years?

Robotics is a good example.

In manufacturing, AI driven robots increasingly assist in production lines with the more dangerous, strenuous and repetitive tasks.

Smart robots are increasingly involved in other dangerous jobs such as search and rescue, bomb defusing and in perilous military operations.

In medicine, robotics is pioneering highly specific and delicate life saving surgeries.

All are guided by human decisions, assisted by technology

In cyberspace, AI software systems routinely improve efficiencies in work and online safety.

Social Media platforms are monitored by AI algorithms to scan for offensive or illegal user generated content – something that is simply not possible in real time by humans.

In Finance, automated portfolio managers are increasingly being used to not only save time and money but also to achieve better results.

Diagnostic tools and disease mapping and projections help medical professionals to make decisions with greater accuracy… highly relevant during the COVID-19 pandemic.

AI as a Partner for the Future?

In fact, the rise of Quantum Computing is being heralded as the major way forward in solving many of society’s most pressing issues – disease, famine, the environment – even the mysteries of space and the origins of the universe.

Chat bots, smart maps, Alexa, Siri, Amazon, Google, Netflix, Uber – all common, daily-use companies and applications that use AI algorithms to improve both the user experience and back-end internal efficiencies.

Smartphones, self-driving Cars, the International Space Station… the list goes on.

Increasingly, almost everything will be eventually touched and reinvented with AI.

In each case, safety and functionality are immeasurably improved with the aid of AI and technology

And all of these developments will still require human actors and human thought, as they do now.

Presence detection is another key area where innovation in technology and AI combine to increase safety and efficiency in real world situations.

Foresense Technologies is a world leader in this field.

The innovative Foresense platform simplifies the collection of presence data and the analysis of action – and interaction – on-site in real world settings to provide real-time analytics of traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through on-site sensors integrating with smartphones or wearable tags allowing for alerts and accessibility in real time so highly-informed, proactive decisions can be made.

These advances in technology present a wide range of possibilities and opportunities for smarter, safer physical spaces across government, commerce and industry

Like in many other fields where AI is making a positive impact, Foresense can free site managers and key decision makers from the number crunching and analytical burdens, allowing them to focus on the bigger picture and the more human aspects of their operations; the aspects that AI simply cannot do.

AI does not necessarily need to be viewed as an opposing force that will take over; in many cases it offers a complimentary existence with humans that increases efficiency, safety and ultimately our quality of life.

AI can be a partner with humanity, and a positive influence on society moving us forward into the new world of tomorrow.

AI as a Partner for the Future? 2
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Pets and Tech – A new niche in a new industry

THE PET INDUSTRY has become  a key area for investment and  innovation in recent years

Only a generation ago, household pets would literally  cost nothing to keep, being fed  from table scraps and leftovers.

No toys, treats, tailored diets, pet  insurance, periodic vet visits.

No pet cafes, professional  walkers, pet-sitters, day-care  centres and obedience classes.

The pet industry in the US alone is estimated to be worth close to $100US billion.

Over the past few years, we  have seen the next evolution of  the industry – home user pet  technology.

Just as people have become  highly accustomed to the  proliferation of high-tech gadgets in their daily lives –  from smart phones and watches  through to robot vacuums and  voice controlled assistants – our  pets are fast catching up.

Pet monitoring cameras, remote  treat dispensers, water filters and  quality monitors, reactive moving  toys, automated feeders and ball  launchers…the list goes on.

While many would argue that  these have a use in certain  circumstances where owners  are regularly absent for long  periods of time or have impaired  movement abilities, others would  say they are either gimmicky or  cater to the lazy or ignorant who  probably shouldn’t have pets in  the first place.

One key area of emerging pet  tech however does have some  very practical applications in the  health, safety and wellbeing of  furry family members.

Pet movement tracking – a sort  of GPS/fitness tracker rolled into  one – can actually ensure a longer  happier life for beloved pets.

And it is yet another area where  Foresense Technologies has  entered the fray.

Already producing tracking  systems for livestock, Foresense  is now available for use in the  home and out and about in the  pet community.

Foresense Technologies is  an industry leader in the collection of presence data and  the analysis of action – and  interaction – on-site in real world  settings to provide real-time  analytics of traffic inside and  around any physical location.

In a similar way to how  behavioural data is utilised  online through careful analysis  of aspects such as dwell time,  session duration, and unique and  return visitations the Foresense  platform collects data through  on-site sensors integrating with  a collar tag allowing for alerts  and accessibility in real time  so highly-informed, proactive decisions can be made.

Ensure pets are exactly where  they are meant to be – indoors/  outdoors or upstairs/downstairs  at any point to safeguard against danger, escape or theft  (petnapping).

Pets and Tech - A new niche in a new industry

If a pet exceeds prescribed  boundaries for any reason – either  within the home or actual property  boundaries – an immediate call  to action will be raised.

And areas of undesired access  can be flagged upon entry – to  keep children’s nurseries or  the bedroom more hygienic,  for example.

Alerts will be raised if a pet has  become stuck or trapped, or if  the tag somehow is removed  from the collar.

In this way, certain medical  conditions can be more carefully  monitored in the home, at all  times in between veterinary  check-ups, or after medical  procedures and surgery.

Monitor the activity level and  heartrate of those at increased  risk of over exertion.

Ensure older or more sedentary  pets that need to maintain or  increase movement or calorie  count are getting in their daily  amount of exercise.

While some of it is more useful  and relevant than others, few  would argue that any technology  that can offer a greater level  of care and increase safety  and longevity is a welcome,  necessary addition to the  multibillion dollar pet industry.

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The Rise and ubiquity of modern technology…and the next big thing

The Rise and Ubiquity of Modern Technology…and the Next Big Thing

OVER THE PAST thirty-odd years, a lot of tech has come into our daily lives.

Some of it we see, some of it we don’t.

And much of it we take for granted.

We definitely don’t see – or stop to think about – wireless technology, the underlying power of how interconnected we are with the world.

The internet and the capacity to carry high speed information wirelessly is all around us in everything we do nowadays.

Shopping, email, social media, news services.

And the mobile phone has become like a Swiss army knife for older tech – phone, camera, music player, video caster, GPS.

Although the rise of mobile and wireless technology has come relatively quickly, each one of these developments was in itself incremental.

The whole process that drove us to the highly interconnected world we live in today and the power of the modern smartphone was effectively a step-by-step evolution from the early days of consumer desktop PC’s and satellite and car phone technology in the 1980’s.

These developments have undoubtedly made life easier for end users, and enabled businesses to utilise powerful tools to engage customers and increase internal efficiency, market share and revenue.

Now the next step in the evolution is here – combining smartphone technology with wireless network technology to revolutionise presence detection in the modern world.

Foresense Technologies has developed a new type of approach the collection and collation of behavioural data.

Presence detection is nothing new, but until recent times it has largely been limited to relatively simple applications such as security systems, automatic doors, people counters and motion detectors with ‘old tech’ such as infra-red, and acoustic and vibration sensors.

Even more modern examples such as smart parking meters and public transport payments systems are not inherently ‘smart’ – they are all highly specific applications addressing highly specific problems using highly specific information communications technology ecosystems for a highly specific purpose.

Utilising the ubiquity of smartphones, the Foresense Platform uses the smartphone hardware itself as a beacon to collect highly detailed data sets on how people act and interact in and with their immediate environment to provide real-time analytics of traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through AI sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

Foresense already has a wide range of applications in retail, commerce, government and industry where highly specific information readily at hand determines data driven actions to constantly improve efficiency of operations, safety and profitability.

Forsense also takes a big leap forward in the sometimes grey area of digital privacy.

The platform aggregates user data to identify trends rather than an intent focus on individual users and their individual behaviours, blind to individual users and their private data with a greater focus on bigger picture, rather than individual elements.

It sees only the signals individual smartphones emit; not passwords, emails, app data, GPS data or any other personal data that invades digital privacy; it sees only how an individual navigates the space they are in which has the Foresense platform installed.

While other digital technologies such as web browsers, search engines and phone apps can, and do, create highly invasive personal profiles of their users, the Foresense Platform by default uses the anonymous data gathered to determine aggregated behavioural trends so any area that utilises the technology can offer a better customer or visitor experience en masse.

The platform even adds to building security and physical safety of individuals, detecting suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.

Smartphone and wireless technology has come a long way in recent decades.

Every so often, a development comes along that really shakes things up in its given space; a real disruptor to traditional ways of thinking about and approaching a task or problem – more a revolution than a progressive step in evolution.

The Foresense platform has the capabilities to address a great many problems across a great many individual business types and individual industries.

Just like the internet was a revolution in bringing new ways of doing old things and superseding ‘old tech’, Foresense is poised to become a revolution, rather than an evolution.

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Maximising Newsagency Revenue Opportunities with Foresense Technologies

Maximising Newsagency Revenue Opportunities with Foresense Technologies

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on- site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones.

With real time accessibility highly- informed, proactive decisions can be executed as trends are actually emerging to support commercially important decisions and increase Newsagency revenue at low investment.

Breakdown the entire visitor experience from floor traffic flow through to queuing and payment times to gain insight into streamlining the purchase process and ensure that all product lines have a chance to be seen during any given visitation.

Utilise aggregated data to establish peak traffic times for specific sections within the store to really drill down and discover how customers navigate the floor space. Ensure specific products are placed in the highest traffic areas at different parts of the day and given the best chance of moving units.

Identify key customer characteristics such as if the customer is a new or return visitor and their propensity to interact with staff.

Immediately know if a customer visits once per day, once a week or once a year so staff can treat them accordingly.

With Foresense Artificial Intellilgence software, understand how much time customers are spending in total and the breakdown of their dwell time in each individual area.

How many stop at newspapers, profile those who browse magazines, discover how often greetings cards, stationary, or lotteries and scratch cards are the key reason for a visitation, and learn how many actually stop to peruse gifts and novelties or snacks and drinks.

Because the platform is accessible in real-time, staff can be deployed when and where they are needed most to ensure customers are not left unattended or waiting excessively in queues.

The platform can also use customer data for tailored advertising messages on the smart phone screen or via instore digital signage – show relevant news or magazine headlines if a customer bypassed this section or special offers on snacks and drinks as they approach the counter.

Offer the opportunity to sign up for membership or loyalty and rewards programs or entice passers-by to actually enter the newsagency and increase average visitations per day.

With full integration capabilities with existing loyalty and rewards programs and membership and customer relationship management software, really make members and VIPs feel valued by allowing staff to greet them by name, discuss their favourite product lines and suggest new products based on past purchases.

With highly specific information readily at hand Foresense Technologies determines data driven actions to constantly improve efficiency of operations and maximise each and every newsagency revenue stream.

Call Trisha Now 0406 760 843 Trisha.White@foresense.com

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Fast Food, Drive Through and Direct to Car Shopping … made faster and smarter with Foresense.

Fast Food, Drive Through and Direct to Car Shopping … Made Faster and Smarter With Foresense.

FOR THE CONSUMER, the convenience of shopping without leaving the confines and comfort of the car has become a way of life.

More recently, mobile pre-orders and click and collect services have made the purchase of food and beverage – and other retail goods – even more convenient.

Now, Foresense Technologies is revolutionising this space once again, making faster, more personalised transactions possible for consumers, and increasing efficiency and revenue opportunities for businesses.

While fast food, coffee vendors and bottle shops who offer a drive-through service stand to take the most advantage of the Foresense platform, any retailer that offers direct to car or direct to boot delivery for click and collect services also can utilise the technology to streamline
their processes.

Foresense works by employing a new type of approach for presence detection and the collection and collation of behavioural data.

Utilising the ubiquity of smartphones, Foresense uses the smartphone hardware itself as a beacon to collect highly detailed data sets on how people act and interact in and with their immediate environment to provide real-time analytics of traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through AI sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

For food and beverage drive through services, a highly detailed data set can be collected and collated over time to really learn how people are using the facility with highly specific analytical capabilities of the proprietary AI system.

Learn exactly how many people pass through each day, taking into account how many people are in each car.

For multi-passenger cars, anticipate the need for more staff attention with larger orders and possible separate payments.

Log exact customer wait and transaction times, peak demand periods, and the time spent interacting with staff.

Know if an approaching customer is a new or repeat visitor – or an account holder or VIP member – and let staff treat them accordingly with predetermined cues and lines of dialogue.

Drive loyalty memberships to new customers, make VIPs feel like VIPs by addressing them by name and discussing past purchases and relevant new product lines and specials.

The platform can also use visitor data for tailored messages on the smartphone screen or via close proximity digital signage for advertising purposes such as highly targeted special offers or suggesting complimentary products based upon past purchases.

A newspaper or muffin with a coffee… chips or crackers with alcoholic beverages…sundaes and soft drinks with burgers… the possibilities are highly customisable for each premise, and for each individual customer.

For pre-orders and click and collect or direct to boot services, the Forsesense platform can detect the approaching customer as soon as they enter the carpark so the order can be waiting for them as they arrive to the designated standing areas or waiting bay.

Here, messages on-screen or via digital signage can relay personalised greetings and instructions – or perhaps advertise in-store specials.

The technology can be applied to security and safety concerns identifying suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.

With highly specific information readily at hand Foresense Technology determines data driven actions to constantly improve efficiency of operations and increase loyalty and return visitations – and market share, revenue and margins – by improving both the customer experience and overall efficiency of staff.

Fast Food, Drive Through and Direct to Car Shopping … Made Faster and Smarter With Foresense.2
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Remarketing in the real world

Remarketing in the real world

ANYONE WHO REGULARLY uses the internet has undoubtedly experienced highly targeted advertising messages that seem to follow them around cyberspace for days – even weeks – on end.

Most don’t stop to think and realise that this is actually a highly calculated, intentional way for a business to reconnect with a potential client or customer; not some kind of online trickery or internet conjuring.

Even fewer know that this strategy has a dedicated name in advertising jargon, known as ‘remarketing.’

When a user interacts with a business website or app a detailed log is kept of the pages they view, the duration they view them, their navigation through websites and search engines, any items added to a shopping cart….the list goes on…

Every aspect of a user’s online behaviour is stored, building a detailed profile for future marketing purposes.

Remarketing serves to persuade and influence positive brand association and purchase decisions so that online retailers give themselves the highest possible chance of making each individual sale to minimise marketing budget waste.

For decades now, businesses have sought to bring aspects of the real world shopping experience online.

In having a functional website that recreates the browsing, information gathering and purchase transaction phases of physical shopfronts, businesses recreate the real world customer experience – and create the opportunity for 24/7 sales, 365 days of the year.

And additional online tools of persuasion such as saved cart reminders, ’can we help’ chat-bots, push notification technology and invites to mailing lists and social media channels all serve to inform and influence positive brand association and purchase decisions.

However, one key difference is that once a potential customer leaves a physical shopfront without purchase, the likelihood of making a sale diminishes exponentially with time.

This is simply because contact with the potential customer cannot be maintained.

In cyberspace, phone numbers for sales calls or home addresses for marketing mail outs are not needed to maintain this contact.

Salvaging online sales from website visits by reengaging with potential customers can lead to significant revenue increases and once someone actually places an item in their cart the possibility of making the sale can actually increase with targeted messages and incentivisation.

By negating the need for actual contact details, remarketing online allows a business to maintain this all important avenue of contact with those who have shown any interest in their goods or services.

What if this approach could be reversed; what if certain aspects of the online world such as remarketing could be applied in real life, in real time? Well, Foresense Technologies has actually achieved this.

Now. Today.

Foresense Technologies have developed a platform to empower brick and mortar stores with the pinpoint accuracy of online marketing.

A global leader in real time presence detection AI and behavioural data analytics technology, Foresense brings traditional ways of thinking about online behavioural data and remarketing into real world settings.

For decades now, behavioural data has been collected and analysed in the virtual world in minute detail.

Bounce rate. Dwell time. Impressions. Unique and return visitors. Session duration. All of these small parts of information combine to form a highly detailed body of knowledge that can improve strengths and address weaknesses in the online space. Using smartphone technology and proprietary sensors and AI systems, Foresense applies these types of highly specific parameters into the bricks and mortar physical world – a real- time quantification of human behaviour at any site in its day- to-day operations to provide invaluable insight supporting commercially important decisions and increase revenue at low investment.

And it allows accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

Foresense monitors and logs individual customer behavioral activity and builds a detailed user profile of their time in-store.

It can identify customer characteristics such as if the customer is a new or return visitor and interaction time spent with staff.

Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most in specific areas to ensure customers are not left unattended or waiting excessively – or if they are about to leave the store without purchase.

And if a customers does leave the store without making a purchase, detailed AI behavioural analysis can determine reasons as to why from logged data parameters.

The platform can also use customer data for tailored advertising messages on the smart phone screen or via instore digital signage and integrate with loyalty and rewards programs and membership and customer relationship management software.

In this way, highly appropriated messages can be sent to store visitor in-store and after they leave.

Membership sign-ups for new unique visitors, invites to mailing lists and social media channels, discount incentives for those who show signs of immediate intent to purchase, reminders of items they were looking at, sale catalogues – the exact same tactics that online remarketing employs can be replicated in real world settings.

And with Foresense proprietary AI platform, the whole process is automated based upon in-store individual behaviours.

With online remarketing such a proven success in today’s retail world, it’s replication with Foresense in real world settings is poised to revolutionise the retail world of tomorrow.