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THE UNWRITTEN CONTRACT: New Normal, New Responsibilities

The Unwritten Contract: New Normal, New Responsibilities

As the world learns to function alongside the COVID-19 virus, retailers and customers alike have to adjust to new ways to stay safe and return to a normal life; one without lockdowns and other harsh restrictions.

With the shift towards online shopping in recent years, retailers have to fight hard to continue to provide shoppers with good reason to visit their physical stores.

COVID has only served to exacerbate this, with a general customer reluctance to frequent public spaces for fear of infection and every good reason NOT to visit physical stores.

Post Covid, society effectively has a kind of mutual obligation or “unwritten contract” as customers regain confidence in public life with a desire to support real world businesses – cafes, restaurants, bars, events, and retailers have a renewed responsibility for customers’ health and safety.

Owners and Managers need to know the “5W’s” when it comes to floor space management – the who, what, why, when, and where – has never been more important. This knowledge only serves to heighten customer experiences and encourage return visits and long-term loyalty.

Foresense Technologies is an industry leader in the collection of customer presence data and the analysis of how customers act – and interact – in real world retail and hospitality spaces in real time.

Thorough revolutionary Artificial Intelligence, Foresense understands how a floor space is functioning and will monitor KPI’s in real-time to increase revenue at every opportunity.

Using customer smartphones, whilst respecting digital privacy, the Foresense platform collects behavioural data from the shop floor – just like online analytics, to level the playing field with the large online retailers…and more.

Learn about the entire customer journey from entry through to queuing and payment to streamline the entire customer experience. Instantly determine how many are in-store, exactly who is a new or return customer and establish peak traffic times for specific sections in the store.

Know how much time customers are spending in-store, how they navigate the space and the breakdown of their time spent in each section.

Understand the success of advertising and marketing campaigns – and make immediate real-time adjustments, for maximum benefit and profit.

The platform also facilitates tailored on-screen advertising messages and personalised incentivisation via phone and digital signage and can also integrate with loyalty and rewards programs, in real time, taking programs to the next level.

The Foresense technology can even complement existing security surveillance system and address personal safety concerns for staff and customers alike. For example, identify where a person is not moving across an area as normal (such as a carpark), or has been stationary for an excessive amount of time in an area (such as a restroom) indicating illness, unconsciousness, or assault. The Foresense AI platform detects loitering, unauthorised entry, crowd crush points and can deploy security staff in real time if issues develop.

Through the power of dedicated AI, Foresense not only goes a long way to achieve this but also places a powerful array of other tools at the disposal of managers to ensure maximum operational efficiency – and profit.

Foresense is poised to play a key part in the future of real world retail.

Realise tomorrow, today – for a safer, smarter retail future with Foresense.

Glenn Weiland
Chief Executive Officer,
Co-Founder Foresense Technologies Ltd
Glenn.weiland@foresense.com

www.foresense.com

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OPTIMISING NATURE? Foresense, AI & Public Green Spaces

In the concrete jungle, green spaces are at a premium.

As average housing blocks get smaller and smaller in new developments and subdivisions, urban infill is placing increased pressures on accessibility to public parks and gardens.

This access to green spaces has more recently been identified as a key metric in overall wellbeing, with importance attributed to children and young people’s development, and the physical health of the population in general.

With a greater focus on mental health, green spaces have become even more topical in community groups and advocacy circles with the surrounding physical environment recognised as having great effect on people’s mood and mind set. The introduction of AI to improve measures of health and safety across any sector or industry undoubtedly has positive ramifications into the future.

Foresense Technologies enters the fray wherever behavioural patterns and human interactions with immediate surroundings is of relevance and is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location. The Foresense platform offers an AI powered solution to gain an unprecedented level of insight into visitor flow and density and how they utilise and interact with on-site facilities and/ or attractions.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through proprietary sensor arrays that integrate with visitors’ smartphones.

Because the platform is accessible in real-time, highly informed, proactive decisions can be executed as trends are actually emerging. As a complete journey mapping solution, individual visitor data such as total time spent on site, and the breakdown of time spent at different areas such as restroom facilities, playgrounds, barbeques and sheltered or seated areas is collected.

With Foresense AI, green space managers can identify exactly what areas need improvement to make the space and its facilities more visitor friendly.

With a powerful array of AI guided analytical tools, Foresense Technologies will drive public parks and gardens into a high-tech future.

Foresense AI will identify the potential for layout and design variations to improve flow and efficiency utilising aggregated data to establish peak demand times for specific sections and individual facilities.

In this way, it provides justification for investment in new facilities, equipment or building projects and creates new revenue streams from highly targeted narrowcast advertising for local businesses and events.

Because the Foresense technology only interacts with individual smartphone identifiers, personal anonymity is completely retained to alleviate any privacy concerns.

The technology can even complement existing security surveillance systems. Foresense AI platform detects loitering and suspicious behaviours and unauthorised entry to restricted areas to deploy security staff or notify police in real time as issues develop.

Foresense offers full dovetail integration into any existing apps and management software and can even be used to optimise plant growth! With additional options that incorporate propriety sensors for measuring parameters including air quality, ambient temperature, soil hydration and chemical composition, flora too can be monitored in real time to ensure sustained health and beauty.

With a powerful array of AI guided analytical tools, Foresense Technologies will drive public parks and gardens into a high-tech future.

Offering full customisation options, existing operations can be taken to a whole new level with true real time interaction for management, staff and visitors alike.

Whilst public spaces, parks and gardens may not need robots or high-tech computer systems for their very survival, as with countless other sectors and industries – from medicine and defence through to retail and hospitality – the power of AI can shape a better future.

That future is Foresense!

Glenn Weiland
Chief Executive Officer,
Co-Founder Foresense Technologies Ltd
Glenn.weiland@foresense.com

www.foresense.com

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PUBLIC BUILDINGS, PRIVATE CITIZENS : Foresense and Behavioural Data Gathering

VISITORS TO PUBLIC buildings are often left to their own devices to explore points of interest and exhibitions without any real interaction, simply glossing over information on display or supplied booklets. Whilst organised tours and guides can offer a more informative visitor experience, they are often fast paced and impersonal; they simply cannot cater to the distinctive interests and levels of understanding of each and every visitor.

The Foresense platform can actually detect when someone stops at any given display for an extended period of time. Through push notification and smartphone technology, it can then offer visitors different tiers of information and the opportunity to learn more about what they are interested in, linking to further reading, video presentations and even augmented reality. In this way, virtual tours can become a highly personalised, heightened visitor experience, encouraging longer stays, further learning and repeat visitations.

The scope for interactivity is broadened by the capacity to include real-time questionnaires quizzes and worksheets – especially relevant for schools or tour groups to make learning more fun.

Foresense Technologies presents a solutions that lessens the reliance upon CCTV systems to monitor and gather information on behaviour, and it does this with great respect for privacy and individual anonymity. The Foresense platform is blind to individual users, and their private data.

A world leader in Artificial Intelligence presence detection technology, Foresense has already established wide ranging applications across commerce and industry making real-world spaces smarter and safer. It sees only how smartphone owners navigate physical space.

The innovative Foresense platform simplifies the collection of behavioural data and the analysis of action – and interaction – onsite in real world settings to provide real-time analytics of traffic inside and around any physical location.

The Foresense platform simply exists to hone and enhance management and visitor experiences in the real world.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through on-site sensors integrating with smartphones.

This allows for alerts and accessibility in real time so highly informed, proactive decisions can be made by managers to enhance building functionality and visitor experiences. Over time, AI driven analytics identify areas for improvement to maximise operational and revenue capacities. The technology can actually complement existing security surveillance systems.

Key public buildings including Museums, Art Galleries, Libraries – even Court Houses – are fundamentally changed for the better with Foresense guiding decision makers to draw their conclusions. The Foresense platform simply exists to hone and enhance management and visitor experiences in the real world.

The AI platform detects loitering, unauthorised entry, crowd crush points and can deploy security staff in real time as issues develop. Employee movements and exact locations at any point in time can also easily be accessed and automated real time messaging can be implemented to raise alert or alarm.

Foresense Technologies presents true digitisation of any physical space and the next step in the digital evolution, making Public Buildings smarter and safer – and affords greater privacy in public life.

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POWER UP YOUR LOCAL Driving Loyalty with Foresense Technologies

The Foresense platform] allows accessibility in real time so highlyinformed, proactive decisions can be executed as trends are actually emerging customer by customer.

INTRODUCTION

In decades of old, local retailers were central pillars in the local community.

Local people frequented and owners and shop staff knew entire families by name and the specifics of their daily lives.

Now, the proliferation of large regional shopping centres and the rise of online retail spaces have seen the death of many local retailers – and immense pressures on those who have survived to this point.

More recently, the COVID-19 pandemic has brought with it many quirks and anomalies in how society has adapted to new paradigms of day-to-day normality.

One significant cultural phenomenon is that of a return to living local; that is people have effectively rediscovered what it means to support local businesses born of a need to keep closer to home and avoid large crowds.

Some districts effectively had this mandated with travel limits in place during the height of COVID lockdown periods.

BUILDING LOYALTY: A PROBLEM LARGELY IGNORED

COVID has shown retailers that home is where the heart is.

While small to medium enterprises have enjoyed a new vitality in local visitations, large corporations are forced to revaluate their marketing mix in driving people through their checkouts.

Heavy media campaigns and multimedia branding are unarguably effective, but this mass bombardment approach offers little support at the coalface of the retail experience.

This coalface is where significant purchase decisions are made based on customer personality traits and characteristics, where a business has the opportunity to interact and engage with people in fleeting moments.

Without the budgets for large scale advertising, local retail has long been left to their own devices and fight for market share with what they had: people.

Their own staff – through superior product knowledge, personality, and individual knowledge about their return customers – and the recognition that a heightened consumer experience is key to return visitations and long term customer retention.

Large scale retail is often guilty of adopting a mindset where mass marketing and pricing is all that is needed to maintain turnover and healthy profits.

Clearly, this is not the case.

Aisles and aisles of goods across massive floor spaces can leave a store lacking any vibrancy.

Award wage staff can often appear disinterested and disdainful.

And the stores within a chain are just carbon copies of themselves – there is nothing unique about them.

The retail experience under these conditions is faceless and grey, soulless.

THE PARADOXICAL SOLUTION: A RETROSPECTIVE MINDSET MOVING RETAIL FORWARD

Even before COVID, local retailers clearly knew that adopting a local mindset ultimately equated to greater profitability.

In throwing the casting net far and wide, mass marketing inherently lacks personalisation or tailored customer experiences.

The local business offers a highly unique capability here in really drilling down and getting to know their customers which larger stores with larger foot traffic and larger staff rosters simply cannot.
While online retail can gather a myriad of personal information which can pander to individual characteristics and help drive sales, their platforms still produce highly generic, replicable shopping experiences based upon rigid digital rules and procedural algorithms.

By returning a focus from yesteryear on a more personable approach to customer interactions experiences can be enhanced beyond any online approximation and the retail lifeline – the metaphorical rope that binds retailer and customers over time and space – is strengthened beyond question.

That is not to say that certain element of online marketing can be highly desirable if applied to real-world sites and situations…

Large scale retail is often guilty of adopting a mindset where mass marketing and pricing is all that is needed to maintain turnover and healthy profits.

THE FORESENSE SOLUTION…

Foresense Technologies offers a complete technology to revolutionise the concept of knowing your local customers.

Powered by proprietary AI algorithms in combination with a full sensor array, smart shelves and an accessible end-user interface, Foresense presents a platform that is uniquely customisable for highly specific applications.

Foresense facilitates the collection of presence data and the analysis of action – and interaction – on-site in real-world settings to provide real-time analytics of traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, sessionduration, and unique and return visitations the Foresense platform collects data through sensors integrating with all near- vicinity smartphones.

This approach is used to achieve an exacting journey mapping solution to reveal big- picture tendencies gathering highly detailed data over time to take the guesswork out of resource and structural planning that shapes profitability

At the same time it allows accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging customer by customer.

With Foresense, local retailers can now see inside the coalface, revealing previously obscured insights vital to enhance the customer experience to a level beyond that of large chains stores and online shopping.

CONCLUSION

Although the days of the local corner store are all but gone, the retail world has moved forward in larger shifts in recent decades, leaving some key desirable aspects in retail by the wayside.

Many consumers want for a more personalised shopping experience in today’s repetitive world of online shopping and chain stores.

Although smaller local retailers face many exacerbations – factors including time constraints and profitability considerations versus providing a more hands-on approach to each and every customer that walks through their doors, technology can help, today.

Foresense AI identifies customers who deserve more attention from shop staff in real time to enhance not only their in-store experience but also their likelihood to buy – and return again and again.

Through big picture analysis, the platform reveals improvement in floor layout design, foot traffic flows and day-to-day operations of staff and other resources to optimise efficiencies and revenues.

Capitalising on a marked shift – a shift back towards simpler times in retail – Foresense, assures the future of brick and mortar retail after decades of marginalisation.

Glenn Weiland
Chief Executive Officer,
Co-Founder Foresense Technologies Ltd
Glenn.weiland@foresense.com

www.foresense.com

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LOCAL LOYALTY Close to Home

THE GLOBAL PHENONEMA THAT IS HITTING HOME.

THERE IS ONE thing that the pandemic has shown us, home is where the heart is.

Despite lockdowns of outrageous durations, the loyalty to local store has grown exponentialy.

It has shown to large corporations that the retail lifeline, the rope holding the customer to retailer, is not just driving through heavy media campaigns and multi-media branding. Sure that gives strong support, but what about the coal face, the front line, the real-time data that shows a myriad of valuable insights to drive further sales.

Local for too long has been placed third or fourth by many retailers in the media mix.

We are not talking the corner store quarter page ad in the local suburban newspaper. We are not talking the mail drop leaflet with magnetic fridge magnet.

We are talking people. People are your greatest asset, your local customers.

In the late 80s the local suburban store knew their customers, and well.

It was a close family. Then came the mass media age and the heavy artillery of multi-media campaigns took over. In some ways the local store was left to fight with what they had.

LONG LIVE THE LOCAL STORE!

Then online took over the assault, and when local was still working through the battle plan, online stole billions of customer transactions from brick and mortar stores each week!

That’s when Foresense said enough is enough. What online does we know we can now do in the real time world of physical stores.

A Foresense sensor package in your store gives you the following valuable insights:

• Where your customers come from.

• From what direction they travel to your store.

• Customer behaviours in your store – hot spots, traffic flow, dwell time, peak and off peak etc.

Through Foresense…

So now local retailers can see inside the coal face. With all of these previously hidden insights they can now provide and reward local loyalty to their coal face customers.

The Foresense Smart Shelves technology reveal real-time shopping behaviours the manufacturers and distributor never get to see!

That is why Foresense have produced the ‘Power Up Your Local’ insight document – available here.

For More Information Please contact:

Glenn Weiland
Chief Executive Officer,
Co-Founder Foresense Technologies Ltd
Glenn.weiland@foresense.com

www.foresense.com

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ALL ABOARD … Cruising 2022 with foresense

The technology can even complement existing security surveillance systems

FROM AIRPORTS TO shopping malls, stadiums to education facilities, Foresense Technologies is revolutionizing data collection and collation across industry and commerce.

One area out of the discussion over the past two years is, however, a glaring omission.

The cruise ship industry.

Although other travel associated sectors such as accommodation and hospitality have been able to conduct minimal business activity during the COVID pandemic, cruise ships have literally been ground to a halt.

Put bluntly, the pandemic has been catastrophic for this particular sector as one of the hardest hit with significant flow on effects for economic activity and employment in the countries in which they operate.

Now, as the world continues to reopen borders and confidence in travel safety grows, cruise ships are delicately poised to resume operations across the globe.

Effectively restarting the industry from rock bottom, two key factors will ultimately determine their rate of success in achieving prepandemic revenues.

Firstly, the assurance of safety to their guests is paramount.

People simply will not travel if every safety precaution is not assured.

Secondly, the need to maximize efficiency and profit in every aspect of day-to-day operations is key to short term viability and fiscally responsible expansion overtime.

Foresense goes a long, long way in addressing these two crucial – but quite different – perspectives.

Foresense Technologies is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through strategically placed sensors that integrate with guest smart phones and room key cards.

This unique approach allows management real time accessibility via the Foresense Dashboard so highly informed, proactive decisions can be executed as trends are actually emerging.

The Foresense platform offers an AI powered solution to gain an unprecedented level of insight into guest flow and density and how they utilise and interact with the ship and its facilities.

Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most to reduce waiting times at entrance points to keep movement flowing and alleviate congestion.

As a complete journey mapping solution, individual guest data including the breakdown of time spent at various designated spaces such as food and dining, retail, lounge and bar facilities and gym and recreational areas is collected.

This offers a revolutionary new way to guide commercially based decisions with more detailed, quantifiable data to improve operational KPIs and efficiencies.

Optimise facility location, layout and design, service provision outlets, signage, and staffing levels across peak demand periods.

Justify the purchase of new equipment or even the construction of new facilities to limit negative guest experiences from excessive waiting or crowding.

Detailed individual profiles can be built to identify casual, frequent, and infrequent visitors of particular areas – and with a direct avenue of communication via push notification technology, offer incentivisation to increase visit frequency and/or expenditure at any area itself or at particular vendors within.

Foresense is highly customisable and can dovetail into existing systems for instant messaging, resident assistance, and on demand services.

The platform can also use guest data for tailored messages onscreen or via close proximity digital signage for advertising or informational purposes – for example notify guests of capacity limits or maintenance closures of frequented facilities or advertise relevant products and services on board based upon individual habits to increase revenues.

The technology can even complement existing security surveillance systems.

Foresense can improve on existing alarm and video surveillance systems and address shortcomings, such as the need for constant monitoring and the ability for seasoned criminals to bypass them altogether.

The AI platform detects loitering, unauthorised entry, crowd crush points and can deploy security staff in real time as issues develop.

The technology can even be applied for personal safety concerns. For example where a person is not moving across an area as normal or has been stationary for an excessive amount of time, indicating illness, injury, collapse, or unconsciousness.

Learning to live with COVID is an issue of the highest importance for any industry today.

This is especially true for cruise ships where negative publicity of the past inevitably impacts forward confidence in the industry as a whole.

Foresense complements existing digital tools to monitor and log guests as they move across the ship to assist contact tracing and keep everyone safer.

In this way it can be used to monitor and control the number of people gathering in any given area to address crowd density regulations.

It can also log individual guests to guide, test, and isolate procedures of a COVID case close contact with far greater efficiencies in accuracy and timeliness.

The sensors can even be equipped to govern automated control of other systems in the ship to manage resources more efficiently such as water flow, waste and garbage disposal and HVAC, for example.

With the power of digital technology and AI, Foresense Technologies can propel the cruise ship industry forward into a new post COVID era, governing guest safety and operational efficiency.

It offers an enhanced user experience for guests and a powerful array of analytical tools to improve revenue margins for managers and stakeholders.

While the future as we move into a world beyond lockdowns and movement restrictions, is very much unclear, some things are certain.

Across industry and commerce, personal health and safety has a pointed focus and people expect companies to act with this at the forefront of their operations.

This is coupled with an overt need to maximise the profitability that determines the ability to scale up as economies expand and expenditures increase after two years of retraction.

The cruise ship industry has been decimated.

Every tool at hand needs to be implemented to ensure not only its success, but the rate at which this is achieved.

In an age where digitization and AI are driving safety and profit across commerce and industry, Foresense makes the most sense.

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THE FORESENSE SOLUTION: Technology You Can Bank On

BANKS HAVE UNDERGONE massive changes moving into the 21st century.

Digitisation of services – and money itself – has seen the need for customers to actually physically enter banking premises decrease dramatically.

Person-to-person interaction is largely limited to only the most important of banking services such as discussions involving mortgages and loans and business cash deposit transactions.

Alongside digitisation in the banking sector, competition has also undergone massive change.

Traditionally, the big banks had a monopoly on lending services and money deposits.

First came credit unions, building societies and mutuals.

Now customers have unprecedented choice in how they move money to buy, sell and borrow.

Tech ‘go-between’ companies such as PayPal have interjected themselves into the online space between customer, seller, and the big banks to eke out a thriving business model.

Buy now pay later services such as Afterpay have followed suit, again carving out a new positions in these in-between digital spaces.

Open banking aggregation services such as Revolut and Monzo have also entered the fray, further threatening banking models.

And at the edge of all this, Big Tech companies including Apple, Amazon, Facebook, Google are evolving their own digital economies, for the most part leaving out the banks in their own closed transaction systems.

More than ever, banks need to look after their own interests by looking after their own customers.

Companies that operate in digital spaces have a key advantage over basic brick and mortar physical spaces, including banks.

That is, they build upon creating highly detailed customer profiles over time, where knowledge is power.

Whenever a person goes online, behavioural data is gleaned and utilized to deliver a better customer experience – and increase the likelihood of return visitations and commitment to purchase goods and services.

Whenever a person actually goes into a bank, they face queuing, excessive wait times and protracted discussion on what they are there for and who they actually need to speak to.

When a person goes online – be it for banking or anything in general – they are typically only a few minutes and a few clicks away from their intended destination and desired outcome.

In an age of increasing competition, banks simply must deliver the best possible experience for their customers in the real-world, often the site of their largest, most important transactions.

If only the key metrics afforded in online spaces could be translated into bricks and mortar spaces…

Now they can, with Foresense Technologies.

"Foresense introduces an all- encompassing solution to monitor individual customers in real-time to discover overarching trends.

Foresense facilitates the collection of presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of traffic inside and around any physical location.

At its core, the Foresense platform utilises proprietary AI to identify areas for improvement and guide commercially based decisions to increase operational KPIs and efficiencies with highly detailed, quantifiable behavioural data.

Foresense introduces an all- encompassing solution to monitor individual customers in real-time to discover overarching trends.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as site navigation, page dwell time, session duration, and unique and return visitations Foresense collects data through an array of sensors that integrate with visitor smartphones.

As a complete journey mapping solution, individual visitor data such as total time in the area, and the breakdown of time spent at individual floor sections – ATMs, foyers and waiting spaces, queueing, refreshment areas, talking with tellers and sales staff – is all collected and collated.

This presents a total customer journey insight, delivering definitive traffic data and heat maps for each and every floor section.

With a direct line of communication via push notification technology exciting new opportunities for highly targeted finecast marketing are made possible.

Detailed individual profiles can be built to identify the habits of casual, frequent and infrequent visitors and offer tailored information about banking products while actually on site to initiate further discussion with staff.

Automatically detect valued and VIP customers on entry to have staff greet them by name and usher them to a highly personalised, fast tracked transaction experience.

Incentivise particular customers with real time offers and rewards in association with corporate partners in loyalty programs.

Foresense digital video sensors can also be utilised in a new way for targeted messages based on visitor profile as they pass by, or are captive while seated or queuing, for example.

The technology can also complement existing security surveillance systems. The AI platform detects loitering, erratic behaviour and unauthorised entry to deploy security staff in real-time as issues develop.

As we learn to live with COVID, Foresense can also complement existing digital tools to monitor and log customers as they move across the floor to assist contact tracers and keep everyone safer. In this way it can also be used to monitor and control the number of people gathering in any particular area to address crowd density regulations.

It can also identify vaccination status or those who have not recently received a negative COVID test result when required by law, or can send digital reminders to scan in at QR code points, taking responsibility out of the hands of attendants and staff.

Foresense can increase efficiency and safety, decrease costs and increase profitability at low investment.

In an age where competition in the financial sector is rapidly moving beyond the realm of bricks and mortar and into digital spaces, customer retention is key to future viability.

Foresense levels this new playing field, allowing physical banks to access the same data metrics and marketing tools that the online world allows.

With the banking sector in such a hyper- competitive marketplace customers expect a higher level of service and care and now with the Foresense platform a full 360 degree solution is at hand 24/7.

When it comes to smarter data, bank on Foresense to make the most sense.

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THE MEDIUM
IS THE MESSAGE

One of the most powerful and enduring of these tenets in academia and social commentary is that the ‘The medium is the message’, first coined by Marshall McLuhan in 1964.

In this age of digital convergence, the online and real worlds merge.

Communication lines are blurred as physical spaces become increasingly digitised.

The rigid perception of e-commerce versus bricks and mortar business models – most prominent in retail spaces, but also relevant to a wide range of applications across industry and commerce – is fast becoming antiquated in the shift towards modes of true omnichannel communications.

Digital technology and Artificial Intelligence are the new hotbeds of innovation and investment, a natural progression from the focus on online disruptors alongside the rise of big data economies.

IoT technologies – that is the ‘Internet of Things’ including cameras, sensors, televisual screens, smartphones all coupled with computer data processing – have now become affordable to even the smallest businesses and store fronts.

Physical spaces become metaphysical; transforming through technology beyond human perception boundaries and limitations of knowledge.

The prevalence of high-tech digital interconnectivity in day-to-day operations across sectors including retail, education, hospitality, airports and mass transit hubs, stadiums and events, security, stock control, agriculture, real estate, child and aged care and smart buildings, enables them to evolve into something more; something on a whole new plane of understanding.

These physical spaces themselves become platforms for unidirectional informational flow and communications.

It sounds familiar because it is.

This is the very foundation the internet is built upon, and underpins the success of all online business models.

Through technology, actual buildings themselves become a medium, in a similar vein to how computers, tablets and smartphones act as a medium for the internet.

And the medium is the message.

The medium not only shapes perception but frames any content delivery in a predetermined way; the medium itself has more value in influencing desired outcomes than any message itself.

This ability to close time and distance between interacting with a brands message and actual purchase decisions gives credence to commercialisation of the concept of the bricks and mortar building as the medium.

Real time customer interactions through digital screens on site and via their own smartphones, based on parameters such as profiling and proximity triggers transform physical spaces into dynamic marketing platforms to drive profitability, customer retention and ROI for brands through highly personalised consumer experiences.

This is where IoT incorporates highly intelligent, automated advertising through machine learning and big data analytics to empower business, brand and consumer – not only in retail shopfronts but also in any transactional space across industry and commerce.

Taking a further step back such a system also allows highly intelligent, automated messaging and monitoring for almost any application where movement of people or even inventory units or livestock is key to trade.

Recognising these marked shifts now and into the future, Foresense Technologies is pioneering the meld between real and online spaces, aggregating these disparities with AI to empower businesses with the ability to bring real time big data analytics and behavioural science into day-to-day on the ground operations.

While the IoT hardware that powers digital transformation is now readily accessible, purpose built AI software and platforms are not.

For too long, AI has firmly been in the hands of government, scientific interests and multinational corporations; its benefits not readily available to small to medium enterprises.

Outside of its existence in mass-consumer computer applications, it is largely inaccessible to most businesses operations to improve efficiencies and bottom line revenues.

Many operations across government, commerce and industry are characterised by outdated methods and an inability to justify focussed, AI driven analysis and improvement due to prohibitive costs.

New ways are needed to guide commercially based decisions with more detailed, quantifiable data to improve operational KPIs and efficiencies.

Presence detection technology, coupled with highly detailed behavioural data and its enhanced analysis are key areas of importance as a way forward; key areas which until now have left business owners, managers and key decision makers wanting.

Foresense Technologies is innovating change.

The Foresense platform collects data over time to reveal big-picture tendencies.

At the same time it allows accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

These AI driven characteristics make it an invaluable tool that transcends traditional technological boundaries across all sectors.

Recognising the increasing value of Big Data in the digital economy, Foresense set out to redefine the traditional, reactionary methods of collecting and collating behavioural characteristics.

Powered by proprietary AI algorithms in combination with a full sensor suite and a highly intuitive, accessible end-user interface, Foresense presents a solution that is uniquely customisable for various highly specific applications.

Foresense facilitates the collection of presence data and the analysis of action – and interaction – on-site in real-world settings to provide real-time analytics of traffic inside and around any physical location, large or small.

With Foresense, quantitative behavioural data can be collected and collated just as it is online – dwell time, traffic flow, unique visitations, navigation mapping all become key metrics in the physical world.

This is achieved by harnessing the ubiquity of the modern smartphone as a beacon for behavioral analysis and movement.

More specific applications utilise sensor interaction with wearable and fixed-position monitoring technologies, although the fundamentals are the same.

This approach allows our advanced AI algorithms to be applied to the physical world in real time.

Foresense accomplishes this with complete anonymisation of data, respecting privacy to strike a balance between service provision and anonymity – a concept that has proven to be highly elusive in the online world.

Foresense also addresses today’s digital data overload – where business owners and decision- makers are forced to use multiple applications and programs, acting as an interface between them.

These characteristics make it a highly unique platform that empowers its users to deliver better experiences and exert greater influence on commercial outcomes.

With many physical spaces now incorporating traditional notions of informational flow and presentation of content they embody characteristics of traditional media and communication theory.

With technology, any medium is shaped by its own characteristics and capabilities.

Foresense shapes understanding by its very definition in ‘the ability to perceive in advance.’

It markedly shifts IoT networks within individual buildings forward to new levels of knowledge and power.

Into the future Foresense too will a become part of any fully integrated physical space, acting as a key component of an intelligent medium in a world of proliferating messages.

GLENN WEILAND
Chief Executive Officer
Foresense Technologies Ltd
m: +61 437775860
e: glenn.weiland@foresense.com
w: www.foresense.com

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Blog

FORESENSE TECHNOLOGIES ANNOUNCES EXCITING NEW PARTNERSHIP

TODAY, FORESENSE TECHNOLOGIES LIMITED proudly announces a major partnership alliance with Cannaponics Limited and Produsense Pty Ltd to add collaborative high level AI and sensor technical support development to Cannaponics’ Collie WA, based smart sustainable greenhouse.

Cannaponics Limited is building a new commercial cultivation, extraction, processing, and distribution facility to compete in the rapidly growing medicinal cannabis industry. Cannaponics’ 160 acre property near Collie will become home to a 3,600sqm green house and a 2,000sqm manufacture facility.

The project is expected to become a multi million dollar enterprise, with flow on effects to benefit Collie’s economy. The state-of-the-art greenhouse, incorporating WA company Foresense AI extra sensory presence detection and Produsense Agriscience technology, will be a leading example of sustainability in action.

The McGowan Government has allocated $2 million from the Collie Futures Industry Development Fund to support the project. The Cannaponics project is creating ap-proximately 50 jobs during the 12 months of construction. Future stages of the project are planned to increase production and create more local jobs.

“Foresense Technologies’ disruptive AI technology will interface with the Cannaponics Greenhouse and Produsense Agriscience across several technical and commercial areas, utilising Foresense sensors, smart technology and the IoTs. This is a glowing example of how Western Australian Companies can collaborate together creating worldwide recognition.”
Glenn Weiland,
CEO FOUNDER, Foresense Technologies Ltd

Foresense Technologies Ltd, a WA Artificial Intelligence and Sensor Presence Detection company, jointly with sister company Produsense, is also currently in negotiations with major USA and European Producers.

Adam Leslie, CEO Co-Founder Produsense, says that food as well as medical agriscience is heading towards a connectivity fuelled transformation and already major international growers are currently involved and initiated into this project, improving crop yields, data driven with a goal of 95% accuracy with new-age technologies and data science”.

“The medicinal cannabis industry is rapidly growing, and Western Australia is well placed to compete in that industry. In our mission to complete globally we see the combined Artificial Intelligence in sensor presence detection and the agriscience technology of Produsense as a major step in global strategy.”
Rod Zakostelsky, Managing Director and FOUNDER, Cannaponics Limited.

NOTES FOR THE EDITOR:

Foresense Technologies Limited
Foresense Technologies is a disruptive innovator in real-time presence analytics utilising proprietary hardware and artificial intelligence to collect, analyse and act on real time data. Their AI software system drives the analytical power to provide behavioural trends, accessed via a user-friendly Graphical User interface.

Produsense Pty Ltd
Produsense enables the entire food supply chain – from farmers to suppliers, right through to retailers and consumers – to produce and deliver “more with less”. The Produsense technology is a leading edge example of data powered farming to reduce food wastage and increase shelf life, crop yields and food safety at all stages in production, cold storage, transport, and delivery on a global scale.

Cannaponics Limited
Cannaponics is a vertically integrated company. This includes medicinal cannabis cultivation, drying, extraction, and GMP manufacturing facilities. We aim to become the leading producer of the finest quality medicinal cannabis products on the market with a diverse selection of products and services. We aim to also operate on 100% renewable energy. This will entail utilizing an advanced microgrid leveraging solar power, hydrogen electric power, and water harvesting technology. Cannaponics will cultivate medicinal cannabis under the World Health Organisation (WHO) quality framework for Good Agricultural and Collection Practices (GACP) for medicinal plants.

Cannaponics aim to develop one of Australia’s leading medicinal cannabis production facilities, including growing, processing and extraction of high grade, medicinal cannabis products for the global pharmaceuticals market. This includes whole flower, oils, and advanced delivery systems via oral, buccal, intranasal, topical routes of administration.

Cannaponics has two exciting licence agreements with (I) New Age Nanotech; and (ii) GATC Health. The focus is advanced science-driven technologies to support highly specific personalised cannabis medicines.

Solutech is a validated nanoemulsion formulation by New Age Nanotech, Validated formulation science include successful Phase 1 clinical trial oral nanoemulsion, demonstrating predictable
pharmacokinetics with therapeutic rapid onset and offset of action.

GATC Health runs validated predictive analytics on human DNA results, to generate a guidance report to prescriber on what specific cannabinoids and terpenes suits each patient’s medical indication.

FOR MORE INFORMATION:

Glenn Weiland
CEO Founder Foresense Technologies Ltd:
Ph 0437 775 860
www.foresense.com

Adam Leslie
CEO Co-Founder Produsense:
Ph 0452 643 100
www.produsense.com

Rod Zakostelsky
Managing Director and Founder, Cannaponics Limited:
Ph 0417 933 818
www.cannaponics.com

Categories
Blog

REVEAL THE BIG PICTURE: Foresense in the Cinema Business

Multiplexes, Megaplexes, Twin Cinemas, even the last remaining drive-ins, Cinema Complexes can be very busy places.

Since the Lumiere Brothers first pioneered the first public movie theatre in 1895, people have flocked to see films on the big screen as a favourite way to spend leisure time with friends and family.

Regardless of the debate at which point a multiplex becomes a megaplex (is it 14, or is it 20 screens?) modern cinema facilities are getting very large indeed.

Across the world many complexes are now housing upwards of 25, even 30 individual theatres.

Guinness World Records credits Kinépolis Movie City, Madrid, with the world’s largest capacity – a grand total seating for 9,200 patrons across its 25 screens.

Now that is BIG.

Cinema owners and managers host BIG crowds.

They show BIG pictures.

But do they really see the BIG picture themselves?

That is, do they really understand the intricacies of the how, why, who, what, where and when in the behaviour patterns of their patrons?

Do they really see the BIG picture when it comes learning these patterns over time to improve customer experiences, maximise revenue opportunities and increase profitability?

Sure, macro insights can be gleaned from measures such as overall ticket sales and peak demand times but smaller details are rarely recognised, often ignored, and never collected and collated.

Now, technology has evolved to a point where micro insight data is available across the modern cinema complex setting – fast, efficient and cost effective.

Foresense Technologies is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through a network of sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

The Foresense platform offers an AI powered solution to gain an unprecedented level of insight into patron flow and density and how they utilise and interact with cinema complex facilities.

Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most to reduce waiting times at entrance, ticketing and security points to keep movement flowing and alleviate congestion.

As a complete journey mapping solution, individual patron data such as total time spent on site, and the breakdown of time spent seated and at different areas such as food, restroom, and lobby facilities is collected.

This offers a revolutionary new way to guide commercially based decisions with more detailed, quantifiable data to improve operational KPIs and efficiencies. Optimise facility location, layout and design, service provision outlets, signage and staffing levels across peak demand periods.

Detailed individual profiles can be built to identify casual, frequent and infrequent visitors – and with a direct avenue of communication via push notification technology, offer incentivisation to increase visit frequency and expenditure at the cinema itself or at other hospitality and retail vendors within the complex.

In this way, ensure that every visitor is encouraged to visit snack facilities with real-time proximity discounts – or encourage ticketing purchases for future releases.

The technology is so comprehensive, time points in each individual film can be correlated with other data including snack or restroom visits – or even walkouts!

And because the technology only interacts with individual smartphone identifiers, personal anonymity is completely retained to alleviate any privacy concerns.

For VIP customers, Foresense can take loyalty and rewards programs to a whole new level.

Traditionally such programs only come into the equation when the customer produces a swipe card or phone app. With Foresense, opportunities to deliver better customer experiences, build trust and develop the relationship value are maximized.

Recognize valued members proximity and have staff acknowledge them on entry.

Trigger personalized and exclusive VIP promotions, offers and discounts.

Identify those who are not members and encourage sign-up on the spot.

Foresense is fully customizable and can dovetail into any existing apps and platforms.

Develop virtual community around the cinema brand, encouraging social media and forum interaction with film ratings and reviews, venue endorsements and exclusive competitions and promotions.

The technology can even complement existing security surveillance systems.

The AI platform detects loitering, unauthorised entry, crowd crush points and can deploy security staff in real time as issues develop.

The technology can be implemented to address personal safety concerns for staff and patrons alike. For example identify where a person is not moving across an area as normal (such as a carpark), or has been stationary for an excessive amount of time in an area (such as a restroom) indicating collapse, assault or unconsciousness.

For staff productivity and workplace legislative adherence, monitor individual workers for arrival and departure times, meal and rest breaks.

Employee movements and exact locations at any point in time can also easily be accessed and automated real time messaging can be implemented to raise alert or alarm.

As we learn to live with COVID, Foresense can also complement existing digital tools to monitor and log patrons as they move across the complex to assist contact tracers and keep everyone safer.

In this way it can be used to monitor and control the number of people gathering in any given area to address crowd density regulations.

It can also identify patrons who have not proven their vaccination status or recently received negative COVID test results where such laws have been introduced.

Patrons who bypass QR code scan points can receive digital reminders to check in, taking responsibility out of the hands of attendants and staff.

With the power of digital technology and AI, Foresense Technologies can remove the cinematic experience off the big screen and improve it in the real world.

It offers a safer, more interactive enhanced user experience for patrons and a powerful array of analytical tools to improve efficiency and revenue margins for managers and owners.

Reveal the true BIG picture in the cinema business with Foresense Technologies.