REVEAL THE BIG PICTURE: Foresense in the Cinema Business

Multiplexes, Megaplexes, Twin Cinemas, even the last remaining drive-ins, Cinema Complexes can be very busy places.

Since the Lumiere Brothers first pioneered the first public movie theatre in 1895, people have flocked to see films on the big screen as a favourite way to spend leisure time with friends and family.

Regardless of the debate at which point a multiplex becomes a megaplex (is it 14, or is it 20 screens?) modern cinema facilities are getting very large indeed.

Across the world many complexes are now housing upwards of 25, even 30 individual theatres.

Guinness World Records credits Kinépolis Movie City, Madrid, with the world’s largest capacity – a grand total seating for 9,200 patrons across its 25 screens.

Now that is BIG.

Cinema owners and managers host BIG crowds.

They show BIG pictures.

But do they really see the BIG picture themselves?

That is, do they really understand the intricacies of the how, why, who, what, where and when in the behaviour patterns of their patrons?

Do they really see the BIG picture when it comes learning these patterns over time to improve customer experiences, maximise revenue opportunities and increase profitability?

Sure, macro insights can be gleaned from measures such as overall ticket sales and peak demand times but smaller details are rarely recognised, often ignored, and never collected and collated.

Now, technology has evolved to a point where micro insight data is available across the modern cinema complex setting – fast, efficient and cost effective.

Foresense Technologies is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through a network of sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

The Foresense platform offers an AI powered solution to gain an unprecedented level of insight into patron flow and density and how they utilise and interact with cinema complex facilities.

Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most to reduce waiting times at entrance, ticketing and security points to keep movement flowing and alleviate congestion.

As a complete journey mapping solution, individual patron data such as total time spent on site, and the breakdown of time spent seated and at different areas such as food, restroom, and lobby facilities is collected.

This offers a revolutionary new way to guide commercially based decisions with more detailed, quantifiable data to improve operational KPIs and efficiencies. Optimise facility location, layout and design, service provision outlets, signage and staffing levels across peak demand periods.

Detailed individual profiles can be built to identify casual, frequent and infrequent visitors – and with a direct avenue of communication via push notification technology, offer incentivisation to increase visit frequency and expenditure at the cinema itself or at other hospitality and retail vendors within the complex.

In this way, ensure that every visitor is encouraged to visit snack facilities with real-time proximity discounts – or encourage ticketing purchases for future releases.

The technology is so comprehensive, time points in each individual film can be correlated with other data including snack or restroom visits – or even walkouts!

And because the technology only interacts with individual smartphone identifiers, personal anonymity is completely retained to alleviate any privacy concerns.

For VIP customers, Foresense can take loyalty and rewards programs to a whole new level.

Traditionally such programs only come into the equation when the customer produces a swipe card or phone app. With Foresense, opportunities to deliver better customer experiences, build trust and develop the relationship value are maximized.

Recognize valued members proximity and have staff acknowledge them on entry.

Trigger personalized and exclusive VIP promotions, offers and discounts.

Identify those who are not members and encourage sign-up on the spot.

Foresense is fully customizable and can dovetail into any existing apps and platforms.

Develop virtual community around the cinema brand, encouraging social media and forum interaction with film ratings and reviews, venue endorsements and exclusive competitions and promotions.

The technology can even complement existing security surveillance systems.

The AI platform detects loitering, unauthorised entry, crowd crush points and can deploy security staff in real time as issues develop.

The technology can be implemented to address personal safety concerns for staff and patrons alike. For example identify where a person is not moving across an area as normal (such as a carpark), or has been stationary for an excessive amount of time in an area (such as a restroom) indicating collapse, assault or unconsciousness.

For staff productivity and workplace legislative adherence, monitor individual workers for arrival and departure times, meal and rest breaks.

Employee movements and exact locations at any point in time can also easily be accessed and automated real time messaging can be implemented to raise alert or alarm.

As we learn to live with COVID, Foresense can also complement existing digital tools to monitor and log patrons as they move across the complex to assist contact tracers and keep everyone safer.

In this way it can be used to monitor and control the number of people gathering in any given area to address crowd density regulations.

It can also identify patrons who have not proven their vaccination status or recently received negative COVID test results where such laws have been introduced.

Patrons who bypass QR code scan points can receive digital reminders to check in, taking responsibility out of the hands of attendants and staff.

With the power of digital technology and AI, Foresense Technologies can remove the cinematic experience off the big screen and improve it in the real world.

It offers a safer, more interactive enhanced user experience for patrons and a powerful array of analytical tools to improve efficiency and revenue margins for managers and owners.

Reveal the true BIG picture in the cinema business with Foresense Technologies.