Competing with online data collection, which already has algorithms in place to record basket size and customer return rates,
bricks-and-mortar stores now need to be able to collect the same sort of information about customer activity. It is imperative for
improvements to both the bottom line and customer loyalty to know how often customers enter a store, what time of the day they do so,
what they do when they’re there, how long they stay for and whether their visits spike after a particular marketing campaign.
Foresense Technologies Ltd has developed a unique tool to collect accurate visitor presence data in a manner that combines sales,
marketing and presence data. It is flexible, versatile and creative – data that delivers results.