THE PET INDUSTRY has become a key area for investment and innovation in recent years
Only a generation ago, household pets would literally cost nothing to keep, being fed from table scraps and leftovers.
No toys, treats, tailored diets, pet insurance, periodic vet visits.
No pet cafes, professional walkers, pet-sitters, day-care centres and obedience classes.
The pet industry in the US alone is estimated to be worth close to $100US billion.
Over the past few years, we have seen the next evolution of the industry – home user pet technology.
Just as people have become highly accustomed to the proliferation of high-tech gadgets in their daily lives – from smart phones and watches through to robot vacuums and voice controlled assistants – our pets are fast catching up.
Pet monitoring cameras, remote treat dispensers, water filters and quality monitors, reactive moving toys, automated feeders and ball launchers…the list goes on.
While many would argue that these have a use in certain circumstances where owners are regularly absent for long periods of time or have impaired movement abilities, others would say they are either gimmicky or cater to the lazy or ignorant who probably shouldn’t have pets in the first place.
One key area of emerging pet tech however does have some very practical applications in the health, safety and wellbeing of furry family members.
Pet movement tracking – a sort of GPS/fitness tracker rolled into one – can actually ensure a longer happier life for beloved pets.
And it is yet another area where Foresense Technologies has entered the fray.
Already producing tracking systems for livestock, Foresense is now available for use in the home and out and about in the pet community.
Foresense Technologies is an industry leader in the collection of presence data and the analysis of action – and interaction – on-site in real world settings to provide real-time analytics of traffic inside and around any physical location.
In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through on-site sensors integrating with a collar tag allowing for alerts and accessibility in real time so highly-informed, proactive decisions can be made.
Ensure pets are exactly where they are meant to be – indoors/ outdoors or upstairs/downstairs at any point to safeguard against danger, escape or theft (petnapping).
If a pet exceeds prescribed boundaries for any reason – either within the home or actual property boundaries – an immediate call to action will be raised.
And areas of undesired access can be flagged upon entry – to keep children’s nurseries or the bedroom more hygienic, for example.
Alerts will be raised if a pet has become stuck or trapped, or if the tag somehow is removed from the collar.
In this way, certain medical conditions can be more carefully monitored in the home, at all times in between veterinary check-ups, or after medical procedures and surgery.
Monitor the activity level and heartrate of those at increased risk of over exertion.
Ensure older or more sedentary pets that need to maintain or increase movement or calorie count are getting in their daily amount of exercise.
While some of it is more useful and relevant than others, few would argue that any technology that can offer a greater level of care and increase safety and longevity is a welcome, necessary addition to the multibillion dollar pet industry.