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Pets and Tech – A new niche in a new industry

THE PET INDUSTRY has become  a key area for investment and  innovation in recent years

Only a generation ago, household pets would literally  cost nothing to keep, being fed  from table scraps and leftovers.

No toys, treats, tailored diets, pet  insurance, periodic vet visits.

No pet cafes, professional  walkers, pet-sitters, day-care  centres and obedience classes.

The pet industry in the US alone is estimated to be worth close to $100US billion.

Over the past few years, we  have seen the next evolution of  the industry – home user pet  technology.

Just as people have become  highly accustomed to the  proliferation of high-tech gadgets in their daily lives –  from smart phones and watches  through to robot vacuums and  voice controlled assistants – our  pets are fast catching up.

Pet monitoring cameras, remote  treat dispensers, water filters and  quality monitors, reactive moving  toys, automated feeders and ball  launchers…the list goes on.

While many would argue that  these have a use in certain  circumstances where owners  are regularly absent for long  periods of time or have impaired  movement abilities, others would  say they are either gimmicky or  cater to the lazy or ignorant who  probably shouldn’t have pets in  the first place.

One key area of emerging pet  tech however does have some  very practical applications in the  health, safety and wellbeing of  furry family members.

Pet movement tracking – a sort  of GPS/fitness tracker rolled into  one – can actually ensure a longer  happier life for beloved pets.

And it is yet another area where  Foresense Technologies has  entered the fray.

Already producing tracking  systems for livestock, Foresense  is now available for use in the  home and out and about in the  pet community.

Foresense Technologies is  an industry leader in the collection of presence data and  the analysis of action – and  interaction – on-site in real world  settings to provide real-time  analytics of traffic inside and  around any physical location.

In a similar way to how  behavioural data is utilised  online through careful analysis  of aspects such as dwell time,  session duration, and unique and  return visitations the Foresense  platform collects data through  on-site sensors integrating with  a collar tag allowing for alerts  and accessibility in real time  so highly-informed, proactive decisions can be made.

Ensure pets are exactly where  they are meant to be – indoors/  outdoors or upstairs/downstairs  at any point to safeguard against danger, escape or theft  (petnapping).

Pets and Tech - A new niche in a new industry

If a pet exceeds prescribed  boundaries for any reason – either  within the home or actual property  boundaries – an immediate call  to action will be raised.

And areas of undesired access  can be flagged upon entry – to  keep children’s nurseries or  the bedroom more hygienic,  for example.

Alerts will be raised if a pet has  become stuck or trapped, or if  the tag somehow is removed  from the collar.

In this way, certain medical  conditions can be more carefully  monitored in the home, at all  times in between veterinary  check-ups, or after medical  procedures and surgery.

Monitor the activity level and  heartrate of those at increased  risk of over exertion.

Ensure older or more sedentary  pets that need to maintain or  increase movement or calorie  count are getting in their daily  amount of exercise.

While some of it is more useful  and relevant than others, few  would argue that any technology  that can offer a greater level  of care and increase safety  and longevity is a welcome,  necessary addition to the  multibillion dollar pet industry.

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The Rise and ubiquity of modern technology…and the next big thing

The Rise and Ubiquity of Modern Technology…and the Next Big Thing

OVER THE PAST thirty-odd years, a lot of tech has come into our daily lives.

Some of it we see, some of it we don’t.

And much of it we take for granted.

We definitely don’t see – or stop to think about – wireless technology, the underlying power of how interconnected we are with the world.

The internet and the capacity to carry high speed information wirelessly is all around us in everything we do nowadays.

Shopping, email, social media, news services.

And the mobile phone has become like a Swiss army knife for older tech – phone, camera, music player, video caster, GPS.

Although the rise of mobile and wireless technology has come relatively quickly, each one of these developments was in itself incremental.

The whole process that drove us to the highly interconnected world we live in today and the power of the modern smartphone was effectively a step-by-step evolution from the early days of consumer desktop PC’s and satellite and car phone technology in the 1980’s.

These developments have undoubtedly made life easier for end users, and enabled businesses to utilise powerful tools to engage customers and increase internal efficiency, market share and revenue.

Now the next step in the evolution is here – combining smartphone technology with wireless network technology to revolutionise presence detection in the modern world.

Foresense Technologies has developed a new type of approach the collection and collation of behavioural data.

Presence detection is nothing new, but until recent times it has largely been limited to relatively simple applications such as security systems, automatic doors, people counters and motion detectors with ‘old tech’ such as infra-red, and acoustic and vibration sensors.

Even more modern examples such as smart parking meters and public transport payments systems are not inherently ‘smart’ – they are all highly specific applications addressing highly specific problems using highly specific information communications technology ecosystems for a highly specific purpose.

Utilising the ubiquity of smartphones, the Foresense Platform uses the smartphone hardware itself as a beacon to collect highly detailed data sets on how people act and interact in and with their immediate environment to provide real-time analytics of traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through AI sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

Foresense already has a wide range of applications in retail, commerce, government and industry where highly specific information readily at hand determines data driven actions to constantly improve efficiency of operations, safety and profitability.

Forsense also takes a big leap forward in the sometimes grey area of digital privacy.

The platform aggregates user data to identify trends rather than an intent focus on individual users and their individual behaviours, blind to individual users and their private data with a greater focus on bigger picture, rather than individual elements.

It sees only the signals individual smartphones emit; not passwords, emails, app data, GPS data or any other personal data that invades digital privacy; it sees only how an individual navigates the space they are in which has the Foresense platform installed.

While other digital technologies such as web browsers, search engines and phone apps can, and do, create highly invasive personal profiles of their users, the Foresense Platform by default uses the anonymous data gathered to determine aggregated behavioural trends so any area that utilises the technology can offer a better customer or visitor experience en masse.

The platform even adds to building security and physical safety of individuals, detecting suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.

Smartphone and wireless technology has come a long way in recent decades.

Every so often, a development comes along that really shakes things up in its given space; a real disruptor to traditional ways of thinking about and approaching a task or problem – more a revolution than a progressive step in evolution.

The Foresense platform has the capabilities to address a great many problems across a great many individual business types and individual industries.

Just like the internet was a revolution in bringing new ways of doing old things and superseding ‘old tech’, Foresense is poised to become a revolution, rather than an evolution.

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Maximising Newsagency Revenue Opportunities with Foresense Technologies

Maximising Newsagency Revenue Opportunities with Foresense Technologies

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on- site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones.

With real time accessibility highly- informed, proactive decisions can be executed as trends are actually emerging to support commercially important decisions and increase Newsagency revenue at low investment.

Breakdown the entire visitor experience from floor traffic flow through to queuing and payment times to gain insight into streamlining the purchase process and ensure that all product lines have a chance to be seen during any given visitation.

Utilise aggregated data to establish peak traffic times for specific sections within the store to really drill down and discover how customers navigate the floor space. Ensure specific products are placed in the highest traffic areas at different parts of the day and given the best chance of moving units.

Identify key customer characteristics such as if the customer is a new or return visitor and their propensity to interact with staff.

Immediately know if a customer visits once per day, once a week or once a year so staff can treat them accordingly.

With Foresense Artificial Intellilgence software, understand how much time customers are spending in total and the breakdown of their dwell time in each individual area.

How many stop at newspapers, profile those who browse magazines, discover how often greetings cards, stationary, or lotteries and scratch cards are the key reason for a visitation, and learn how many actually stop to peruse gifts and novelties or snacks and drinks.

Because the platform is accessible in real-time, staff can be deployed when and where they are needed most to ensure customers are not left unattended or waiting excessively in queues.

The platform can also use customer data for tailored advertising messages on the smart phone screen or via instore digital signage – show relevant news or magazine headlines if a customer bypassed this section or special offers on snacks and drinks as they approach the counter.

Offer the opportunity to sign up for membership or loyalty and rewards programs or entice passers-by to actually enter the newsagency and increase average visitations per day.

With full integration capabilities with existing loyalty and rewards programs and membership and customer relationship management software, really make members and VIPs feel valued by allowing staff to greet them by name, discuss their favourite product lines and suggest new products based on past purchases.

With highly specific information readily at hand Foresense Technologies determines data driven actions to constantly improve efficiency of operations and maximise each and every newsagency revenue stream.

Call Trisha Now 0406 760 843 Trisha.White@foresense.com

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Fast Food, Drive Through and Direct to Car Shopping … made faster and smarter with Foresense.

Fast Food, Drive Through and Direct to Car Shopping … Made Faster and Smarter With Foresense.

FOR THE CONSUMER, the convenience of shopping without leaving the confines and comfort of the car has become a way of life.

More recently, mobile pre-orders and click and collect services have made the purchase of food and beverage – and other retail goods – even more convenient.

Now, Foresense Technologies is revolutionising this space once again, making faster, more personalised transactions possible for consumers, and increasing efficiency and revenue opportunities for businesses.

While fast food, coffee vendors and bottle shops who offer a drive-through service stand to take the most advantage of the Foresense platform, any retailer that offers direct to car or direct to boot delivery for click and collect services also can utilise the technology to streamline
their processes.

Foresense works by employing a new type of approach for presence detection and the collection and collation of behavioural data.

Utilising the ubiquity of smartphones, Foresense uses the smartphone hardware itself as a beacon to collect highly detailed data sets on how people act and interact in and with their immediate environment to provide real-time analytics of traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through AI sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

For food and beverage drive through services, a highly detailed data set can be collected and collated over time to really learn how people are using the facility with highly specific analytical capabilities of the proprietary AI system.

Learn exactly how many people pass through each day, taking into account how many people are in each car.

For multi-passenger cars, anticipate the need for more staff attention with larger orders and possible separate payments.

Log exact customer wait and transaction times, peak demand periods, and the time spent interacting with staff.

Know if an approaching customer is a new or repeat visitor – or an account holder or VIP member – and let staff treat them accordingly with predetermined cues and lines of dialogue.

Drive loyalty memberships to new customers, make VIPs feel like VIPs by addressing them by name and discussing past purchases and relevant new product lines and specials.

The platform can also use visitor data for tailored messages on the smartphone screen or via close proximity digital signage for advertising purposes such as highly targeted special offers or suggesting complimentary products based upon past purchases.

A newspaper or muffin with a coffee… chips or crackers with alcoholic beverages…sundaes and soft drinks with burgers… the possibilities are highly customisable for each premise, and for each individual customer.

For pre-orders and click and collect or direct to boot services, the Forsesense platform can detect the approaching customer as soon as they enter the carpark so the order can be waiting for them as they arrive to the designated standing areas or waiting bay.

Here, messages on-screen or via digital signage can relay personalised greetings and instructions – or perhaps advertise in-store specials.

The technology can be applied to security and safety concerns identifying suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.

With highly specific information readily at hand Foresense Technology determines data driven actions to constantly improve efficiency of operations and increase loyalty and return visitations – and market share, revenue and margins – by improving both the customer experience and overall efficiency of staff.

Fast Food, Drive Through and Direct to Car Shopping … Made Faster and Smarter With Foresense.2
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Remarketing in the real world

Remarketing in the real world

ANYONE WHO REGULARLY uses the internet has undoubtedly experienced highly targeted advertising messages that seem to follow them around cyberspace for days – even weeks – on end.

Most don’t stop to think and realise that this is actually a highly calculated, intentional way for a business to reconnect with a potential client or customer; not some kind of online trickery or internet conjuring.

Even fewer know that this strategy has a dedicated name in advertising jargon, known as ‘remarketing.’

When a user interacts with a business website or app a detailed log is kept of the pages they view, the duration they view them, their navigation through websites and search engines, any items added to a shopping cart….the list goes on…

Every aspect of a user’s online behaviour is stored, building a detailed profile for future marketing purposes.

Remarketing serves to persuade and influence positive brand association and purchase decisions so that online retailers give themselves the highest possible chance of making each individual sale to minimise marketing budget waste.

For decades now, businesses have sought to bring aspects of the real world shopping experience online.

In having a functional website that recreates the browsing, information gathering and purchase transaction phases of physical shopfronts, businesses recreate the real world customer experience – and create the opportunity for 24/7 sales, 365 days of the year.

And additional online tools of persuasion such as saved cart reminders, ’can we help’ chat-bots, push notification technology and invites to mailing lists and social media channels all serve to inform and influence positive brand association and purchase decisions.

However, one key difference is that once a potential customer leaves a physical shopfront without purchase, the likelihood of making a sale diminishes exponentially with time.

This is simply because contact with the potential customer cannot be maintained.

In cyberspace, phone numbers for sales calls or home addresses for marketing mail outs are not needed to maintain this contact.

Salvaging online sales from website visits by reengaging with potential customers can lead to significant revenue increases and once someone actually places an item in their cart the possibility of making the sale can actually increase with targeted messages and incentivisation.

By negating the need for actual contact details, remarketing online allows a business to maintain this all important avenue of contact with those who have shown any interest in their goods or services.

What if this approach could be reversed; what if certain aspects of the online world such as remarketing could be applied in real life, in real time? Well, Foresense Technologies has actually achieved this.

Now. Today.

Foresense Technologies have developed a platform to empower brick and mortar stores with the pinpoint accuracy of online marketing.

A global leader in real time presence detection AI and behavioural data analytics technology, Foresense brings traditional ways of thinking about online behavioural data and remarketing into real world settings.

For decades now, behavioural data has been collected and analysed in the virtual world in minute detail.

Bounce rate. Dwell time. Impressions. Unique and return visitors. Session duration. All of these small parts of information combine to form a highly detailed body of knowledge that can improve strengths and address weaknesses in the online space. Using smartphone technology and proprietary sensors and AI systems, Foresense applies these types of highly specific parameters into the bricks and mortar physical world – a real- time quantification of human behaviour at any site in its day- to-day operations to provide invaluable insight supporting commercially important decisions and increase revenue at low investment.

And it allows accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

Foresense monitors and logs individual customer behavioral activity and builds a detailed user profile of their time in-store.

It can identify customer characteristics such as if the customer is a new or return visitor and interaction time spent with staff.

Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most in specific areas to ensure customers are not left unattended or waiting excessively – or if they are about to leave the store without purchase.

And if a customers does leave the store without making a purchase, detailed AI behavioural analysis can determine reasons as to why from logged data parameters.

The platform can also use customer data for tailored advertising messages on the smart phone screen or via instore digital signage and integrate with loyalty and rewards programs and membership and customer relationship management software.

In this way, highly appropriated messages can be sent to store visitor in-store and after they leave.

Membership sign-ups for new unique visitors, invites to mailing lists and social media channels, discount incentives for those who show signs of immediate intent to purchase, reminders of items they were looking at, sale catalogues – the exact same tactics that online remarketing employs can be replicated in real world settings.

And with Foresense proprietary AI platform, the whole process is automated based upon in-store individual behaviours.

With online remarketing such a proven success in today’s retail world, it’s replication with Foresense in real world settings is poised to revolutionise the retail world of tomorrow.

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Smarter Local Facilities… with Foresense

Smarter Local Facilities… With Foresense

LOCAL MUNICIPAL FACILITIES have never really been imagined as intelligent.

Smart pools?

Parks that can think?

Clever beaches?

Libraries definitely contain knowledge, but are they intelligent in themselves?

Local Councils and governments have limited resources and funding.

Making the right decisions on expenditure for local facilities is highly dependent upon knowing exactly how they are used by the community.

Until now, councils have been using concepts such as predicative modelling, assumptive planning and even demographic stereotyping on which to base their costly decision making.

They have never really known exactly how individual people navigate across the local area and within the boundaries of any given facility.

They don’t know how far people travel, they don’t know how many facilities or the frequency of which an individual uses each day, each week, or each year.

Decisions are based upon aggregated estimates – which really does amount to guesswork in reality.

Foresense Technologies can change that quickly, easily – and cost effectively.

The Foresense platform already has a wide range of applications in retail, commerce and industry employing a new type of approach for presence detection and the collection and collation of behavioural data.

Utilising the ubiquity of smartphones, Foresense uses the smartphone hardware itself as a beacon to collect highly detailed data sets on how people act and interact in and with their immediate environment to provide real-time analytics of traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through AI sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

For local council and government facilities, this means that the information on how an individual smartphone travels through the community can reveal exactly how people act in and interact with the local community services and amenities.

Determine exactly how local pools, skateparks, sport grounds and complexes are being used in the community – excess and peak demand times, how often people visit and how long they spend each time.

Smarter Local Facilities… With Foresense 2

Making the right decisions on expenditure for local facilities is highly dependent upon knowing exactly how they are used by the community.

Learn exactly how many people use local parks and playgrounds each day, and how far they travel to access them.

Sensors can be placed at arterial road entry points to determine how far people are travelling to access any given facility. In this way learn if closer facilities are being bypassed to access better equipped parks and playgrounds further from home, for example.

Survey local road traffic between points for a more intelligent consideration of traffic calming methods or ways to improve traffic flow.

Discover the most popular beach, lake or river access points to more efficiently allocate funding for carpark and path construction and maintenance – and to determine fees for seasonal food service vans and pop up retail, for example.

The technology also presents a wide range of possibilities and opportunities for smart building applications including local arts and cultural facilities such as auditoriums, theatres museums and libraries.

Breakdown the entire visitor experience from total time spent at the facility – and in individual sections. Analyse and streamline the traffic flow from entry points right through to queuing and transaction times.

Identify unique characteristics such as if a person is a new, unique visitor to determine visitors from out of town.

The platform can also use visitor data for tailored messages on- screen or via close proximity digital signage for advertising or informational purposes – for example tell town residents of local events and emergency, or let tourists know of must-see local attractions, and incentivise to visit on-site shopping, restaurants and cafes.

In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and even identify people who have not been recently received negative COVID testing where such laws and applications have been introduced.

The technology can even be used for security and safety concerns to identify suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.

Foresense can improve upon existing alarm and video surveillance systems and address shortcomings such as the need for constant monitoring and the ability for seasoned criminals to bypass them altogether.

And because the platform is accessible in real-time, security staff can be deployed or police called upon when and where they are needed most to ensure timely response and the best chance of suspect apprehension.

By coupling detailed data sets obtained with the proprietary AI system, highly specific analytics can be utilised to move town planning forward into a new era beyond outdated predictive modelling and assumptive planning methodologies.

With highly specific information readily at hand Foresense Technology determines data driven actions to constantly improve efficiency of operations – and improve live ability and cost efficiency in the smart towns of tomorrow.

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Introducing Produsense

Introducing Produsense

THE FOOD AND AGRICULTURE SUPPLY CHAIN has long been characterised by wastage and inefficiency at every transition point in production, transport and delivery.

Today, it is still a relatively low-tech industry in many parts of the chain; the storage, haulage, distribution and retail stages.

That is until now.

Introducing Produsense – the solution that promises to bring the food and agriculture supply chain into the 21st century.

From farm to plate, data driven track and traceability to improve efficiencies through the entire supply chain…

Produsense – a Joint Venture of experience and vision

Produsense is a joint venture with Foresense Technologies.

Adam Leslie is CEO and Founding Director of Produsense.

Hailing from a farming background, Adam has extensive contacts and experience in all aspects of fresh produce – from retail dealings with Coles, Woolworths and Aldi, right through to exporting into Asia and The Middle East.

Following years of experience as a buyer for BILO (Coles), Adam successfully set up the imports division of a large global supplier and built it up to well in excess of $150m of imported fresh produce.

INTRODUCING PRODUSENSE: The solution that promises to bring the food and agricultural supply chain into the 21st century.

Adam also founded Fresh Solutions Group, a $55M fruit importing business.

The company recently acquired an export produce company with revenue circa $40m introducing opportunities with new global business partners and the development of a purpose-built customs quarantine facility with revenue of $4M in the first 18 months.

Foresense Technologies, founded by Glenn Weiland, is an industry leader in presence detection technology and AI data analytics and monitoring systems with applications across government, industry and commerce.

Glenn is an experienced CEO and management professional of 35 years with wide-ranging experience in technology and communications.

Current Foresense clients and partners include Australian Lotteries and Newsagency Association (4000 locations).

Foresense Analytics has also started the roll out of phase one of 10,000sensors for oOH Media, Australasia’s largest out-of-home media company.

The food supply chain and the inefficiencies of the past

From farm and processing plants to distribution and consumption todays retail food chain is multifaceted.

And when we talk about perishables traceability, food safety and the management of the entire cold chain is paramount.

Current procedures leave many open opportunities for cross contamination of dangerous pathogens such as listeria or salmonella throughout the journey from farm to plate if stringent procedures falter at any single point in time.

In fact, significant parts of these critical processes are often guided by aged, outdated and inadequate systems.

This is endemic throughout all perishables industries including fresh produce, meat, poultry, seafood and dairy.

Food spoiling and wastage is a major global issue where many have only limited access to fresh food and there are 870 million people today who are undernourished.

Globally every year 1.6 billion tons of food go to waste, representing a value of $1.2 trillion.

Opportunities for change

With food so integral to our very being and with a global market of $58 billion the potential in food supply and logistics is massive.

The buzz-sectors in recent years have largely been limited to consumer internet and financial technology industries.

Astute commentators view agricultural technology as the most critical technology that needs high levels of investment over the next 20 years to ensure desired outcomes in research and development to fast-track implementation.

This is born of the fact that the global need for food has reached a critical point in history.

Put simply, by 2050 there will be 9.7 billion people on the Earth.

At current production levels with current production and distribution methods a mass food shortage is looming.

With current limits on global transport mobility, COVID-19 has only served to exacerbate this.

Efficiency at all stages – from farm to plate – must increase.

And fast.

Industry figures suggest farms, manufacturers and consumer-facing businesses combined contribute 58% of all food wastage.

At the farm improving yields and reducing wastage has always been an elusive objective.

In transport, stock traceability and monitoring can limit delays and mitigate loss of produce due to spoiling.

Food retailers must prefer suppliers who provide the freshest perishables possible to minimise their own stock wastage.

Each link in the food and agriculture supply chain to a certain extent depends on the best possible practices of the previous link to ensure the end-of-chain shelf life is maximised as much as possible.

The Produsense solution

Produsense is poised to make key parts of the retail food chain safer and more efficient through innovative proprietary sensor technology.

Produsense sensors are integrated into all stages of commercial food production, processing and distribution, automating logging and monitoring to streamline procedures and improve safety.

Combined with a proprietary AI software platform, a highly detailed data set of how, when, and where stock is at any point in time can be easily accessed.

Over time, aggregated trends are analysed to identify areas for improvement and increased efficiencies.

All stock activity is electronically recorded to track and trace the journey from farm to plate.

At the farm, trace livestock and crop development and movement to capture real time inefficiencies to reduce time to harvest.

During transport, accurately log inventory count, package tracking and unique user data for who is handling stock at any point in time.

The sensors specifically log temperature control dynamics including open/shut time of transport packaging and ambient air temperature to log any food safety issues and raise alerts where possible contamination may occur – or has occurred.

With the many stages and many different peoples involvement in the processing and distribution phase of foods many opportunities for human error and mistakes arise.

If any part of the chain fails the ultimate shelf-life of any perishable product can be greatly diminished.

Produsense addresses many of these potential failures to keep food fresher and safer in transport, with higher yields at the farm.

It allows farmers to ensure the highest quality of produce at the outset of the food chain journey, the transport and logistics phase to be carefully monitored, and the end retailer to have the confidence of the highest possible quality for the customers table.

For food in the 21st Century, Produsense makes the most sense.

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Smart Cities, Smart Buildings and Smarter Technologies

Smart Cities, Smart Buildings and Smarter Technologies

SMART CITIES AND smart buildings are characterised by a network of electronics and technology to collect data to efficiently manage assets, resources and services.

The overarching goal of the smart city is to alleviate the problems that plague modern life in densely populated areas and maximise resource efficiency.

Traffic congestion, crime, energy consumption, water supply, waste disposal and community services including schools, hospitals and libraries are all key concerns for local governments, councils and town planners where maximum efficiencies in these areas determine the liveability of a city both in the immediate term and in planning for the future.

Any modern smart city or smart building – or even smart open space – is underpinned by connectivity.

In simple terms, this means a network – specifically a wide area network or WAN – that wirelessly connects devices and technology to each other and the World Wide Web allowing them all to communicate across space.

The concept of ‘smart city’ is multifaceted and the parts of its sum largely open to definition as to what exactly constitutes it.

Free Wi-Fi? Electric Vehicle charging stations? Bicycle sharing programs? Traffic Light monitoring? Street light dimming? Smart garbage receptacles? All these are great initiatives but they are not inherently ‘smart’, per se.

They are all highly specific applications addressing highly specific problems using highly specific information communications technology ecosystems for a highly specific purpose.

The same goes for other smart city initiatives such as phone apps for parking, city service and facility directions and public transport payment systems, for example.

In many of these applications, purpose built sensors communicate with fundamentally basic single purpose computer programs to complete a predetermined task.

While these tasks may be very different this process is essentially the same.

Smart traffic lights, street lights and garbage receptacles – all essentially the same.

Parking payments, public transport payments, public facility directions – again, all essentially the same.

All are closed, rigid systems to address a singular problem that are not inherently smart.

While specific sensors have been developed and deployed for real time monitoring in areas such as water flow rates, traffic flow and power usage, a similar approach to monitoring people that is often used is problematic.

This approach only reveals ‘face value’ numbers such as aggregates of people passing through a point or assembled in a given building or space.

Typically it does not log individual users and how they navigate an area over time.

And typically it does not use AI to allow real-time alerts to be raised and decisions to be made, and to make sense of highly complex data sets.

This approach is exactly how utilities such as water and power are monitored – in terms of volume and distribution.

Individual people are not simple units that flow in the same, single pathways day-in, day-out.

Foresense Technologies recognises this and has developed a new type of approach for presence detection and the collection and collation of behavioural data.

While using specific smartphone app software for smart city applications is common, Foresense uses the smartphone hardware itself as a beacon to collect highly detailed data sets on how people act and interact in and with their immediate environment to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through AI sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

The technology presents a wide range of possibilities and opportunities for smart building and city applications to really drill down how different groups of people including workers, shoppers, students and tourists are using transport, recreational and cultural facilities, and educational, commercial and retail spaces in the city and its open areas.

Understand how much time people are spending in a specific area and the breakdown of their time spent across different areas.

In smart buildings, discover exactly how people navigate and use specific spaces such as commercial, retail and restroom zones.

In residential buildings communal areas such as foyers, gyms and pools can be monitored in detail, for example.

Breakdown the entire visitor experience from time spent on public transport or in the car through to their flow on foot through the city; the places they visit and how long spent at each individual stop.

Identify unique characteristics such as if a person is a new, unique visitor – or only visits 9 to 5, Monday to Friday, or just on weekends and nights, for example.

The platform can also use visitor data for tailored messages on- screen or via close proximity digital signage for advertising or informational purposes – for example tell office workers of public transport issues as they arise or let tourists know of lunch specials or department store sales.

Aggregated data can be used to establish peak demand times for specific sections within the city – or within any given building or public facility – to lessen wait times to keep movement flowing and alleviate congestion.

In this way Foresense can assist in commercially based decision making by identifying areas where demand exceeds supply to justify the purchase of new equipment or the construction of new facilities and places of business.

In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and even identify people who have not been recently received negative COVID testing where such laws and applications have been introduced.

The technology can even be used for security and safety concerns to identify suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.

Foresense can improve upon existing alarm and video surveillance systems and address shortcomings such as the need for constant monitoring and the ability for seasoned criminals to bypass them altogether.

And because the platform is accessible in real-time, security staff can be deployed or police called upon when and where they are needed most to ensure timely response and the best chance of suspect apprehension.

By coupling the data sets obtained with the proprietary AI system, highly specific analytics can be utilised to move city planning forward into a new era beyond outdated predictive modelling methodologies.

It progresses the approach to developing a smart city further than a series of singular clever concepts such smart traffic lights and smartphone payments systems into a more highly connected data driven network between individual visitors and the city itself.

With highly specific information readily at hand Foresense Technology determines data driven actions to constantly improve efficiency of operations – and improve liveability and cost efficiency in the smart cities of tomorrow.

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Foresense Technologies – Smarter, safer care for the aged.

Smarter, Safer Care for the Aged.

FORESENSE TECHNOLOGIES is an industry leader in the collection of presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through on-site sensors integrating with visitor smartphones and wearable security bracelets allowing for alerts and accessibility in real time so highly-informed, proactive decisions can be made.

Especially relevant to those suffering from degenerative physical or cognitive capabilities as they age, these advances in technology present a wide range of possibilities and opportunities for smarter, safer care for senior citizens at aged care facilities.

Foresense also has many applications for families who decide that remaining at home is the best option giving peace of mind that their loved one is safe as they go about their daily activities.

With unobtrusive bracelet technology a detailed analysis of activity data is built up over time to reveal trends and also available at any instant to maximise both efficiency in operations and safety for seniors, their family members and carers.

In aged care facilities monitor the exact numbers of residents in any given area at any point in time – how many are resting, how many are inside/ outside, how many are seated, how many are in dining areas, how many are in communal recreational areas – to ensure all are accounted for and negate the need for regular headcounts and inaccuracies that can occur when residents are spread out.

Ensure residents are exactly where they are meant to be – in their rooms or in designated communal areas – at any point in time to safeguard against wandering away without sufficient supervision.

Alerts will be raised if a senior has fallen, or become stuck or trapped, or if the bracelet somehow is removed from the body.

Similarly, warnings will be raised if a senior’s temperature is rising, or if their heartbeat has become irregular indicating the need for urgent medical attention.

Monitor certain individual medical conditions such as asthmatics exposure outdoors on high pollen count days.

Monitor the activity level and heartrate of those at increased risk of over exertion.

Ensure those needing to maintain or increase daily movement or calorie count are getting in their daily steps.

Pay heightened AI attention to those with food or environmental allergies.

Monitor individuals’ whereabouts and proximity to others if they display continued antisocial or disruptive behaviours.

The Foresense platform can also mitigate external security concerns in and around boundaries of care facilities or at home.

Suspicious dwell times and loitering of unidentified smartphones can easily be identified and appropriate action taken.

Areas of restricted access can be flagged upon entry wherever someone who is not whitelisted attempts entry, including facility staff members.

If a senior exceeds prescribed boundaries for any reason, an immediate call to action will be raised.

Employee safety can also be increased by identifying wherever people are not moving as they normally would between spaces such as a building exit points and the carpark.

And because the platform is accessible in real-time, security staff can be deployed or police called upon when and where they are needed most to ensure timely response and the best chance of suspect apprehension.

With customisable solutions and integration with existing systems for logging in/out of visitors, Foresense Technology delivers highly specific information that determines data driven actions to constantly improve efficiency of operations – and improve security and safety in aged care facilities and at home.

Alerts will be raised if a senior has fallen, or become stuck or trapped, or if the bracelet somehow is removed from the body.

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Foresense Technologies: Addressing Data and Privacy Concerns

The perception of a thing in advance. The ability to perceive in advance

MOST HAVE HEARD of the saying ‘as blind as a bat.’

Typically it is a light-hearted term for with people with limited vision, comparing them to certain bat species that live in near total darkness and have limited eyesight capabilities.

However, few understand bat species that cannot rely entirely on their eyes in certain light conditions use a highly evolved specialised sense known as sonar to perceive objects and sense obstacles in their environment.

Sonar is essentially a super- heightened sense of hearing where emitted soundwaves that rebound or echo in the environment allow split second real time calculation of size, distance and direction of objects in the surrounding area.

While sonar is a highly complex wonder of nature, it is also makes for an excellent parallel for a highly complex wonder in modern technology – the Foresense Technologies Platform.

Foresense too is essentially a super-heightened sense of listening where emitted radio waves from smartphones are picked up by proprietary presence detection sensors in the environment to allow split second real time calculation of how people move across physical spaces.

And it too is blind.

It is blind to individual users, and their private data.

And it too has a greater focus on bigger picture, rather than individual elements.

It sees only the signals their smartphones emit; not their passwords, their emails, their app data, their GPS data or any other personal data that invades digital privacy.

It sees only how they navigate the space they are in which has the Foresense platform installed.

Foresense Technologies: Addressing Data and Privacy Concerns

Like bats and sonar, the Foresense platform cannot see exactly who – but knows someone – is there.

As a technology at the forefront of the Big Data Revolution, Foresense aggregates user data to identify trends rather than an intent focus on individual users and their individual behaviours.

While other digital technologies such as web browsers, search engines and phone apps can, and do, create highly invasive personal profiles of their users, the Foresense Platform by default uses the anonymous data gathered to determine aggregated behavioural trends so the spaces in retail, commerce and industry that utilise the technology can offer a better customer or visitor experience en masse.

When it comes to averting privacy concerns in the age of detailed digital profiling, Foresense is leading the way forward for tomorrow – actually and ethically.

Foresense – See Tomorrow