FROM AIRPORTS TO shopping malls, stadiums to education facilities, Foresense Technologies is revolutionizing data collection and collation across industry and commerce.
One area out of the discussion over the past two years is, however, a glaring omission.
The cruise ship industry.
Although other travel associated sectors such as accommodation and hospitality have been able to conduct minimal business activity during the COVID pandemic, cruise ships have literally been ground to a halt.
Put bluntly, the pandemic has been catastrophic for this particular sector as one of the hardest hit with significant flow on effects for economic activity and employment in the countries in which they operate.
Now, as the world continues to reopen borders and confidence in travel safety grows, cruise ships are delicately poised to resume operations across the globe.
Effectively restarting the industry from rock bottom, two key factors will ultimately determine their rate of success in achieving prepandemic revenues.
Firstly, the assurance of safety to their guests is paramount.
People simply will not travel if every safety precaution is not assured.
Secondly, the need to maximize efficiency and profit in every aspect of day-to-day operations is key to short term viability and fiscally responsible expansion overtime.
Foresense goes a long, long way in addressing these two crucial – but quite different – perspectives.
Foresense Technologies is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.
In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through strategically placed sensors that integrate with guest smart phones and room key cards.
This unique approach allows management real time accessibility via the Foresense Dashboard so highly informed, proactive decisions can be executed as trends are actually emerging.
The Foresense platform offers an AI powered solution to gain an unprecedented level of insight into guest flow and density and how they utilise and interact with the ship and its facilities.
Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most to reduce waiting times at entrance points to keep movement flowing and alleviate congestion.
As a complete journey mapping solution, individual guest data including the breakdown of time spent at various designated spaces such as food and dining, retail, lounge and bar facilities and gym and recreational areas is collected.
This offers a revolutionary new way to guide commercially based decisions with more detailed, quantifiable data to improve operational KPIs and efficiencies.
Optimise facility location, layout and design, service provision outlets, signage, and staffing levels across peak demand periods.
Justify the purchase of new equipment or even the construction of new facilities to limit negative guest experiences from excessive waiting or crowding.
Detailed individual profiles can be built to identify casual, frequent, and infrequent visitors of particular areas – and with a direct avenue of communication via push notification technology, offer incentivisation to increase visit frequency and/or expenditure at any area itself or at particular vendors within.
Foresense is highly customisable and can dovetail into existing systems for instant messaging, resident assistance, and on demand services.