Introduction to Foresense Technologies Ltd
We See, We Sense, We Do
Foresense Technologies Ltd has developed a unique tool to collect accurate visitor presence data in a manner that combines sales, marketing and presence data. It is flexible, versatile and creative – data that delivers results. Foresense provides real-time analytics of foot traffic inside and around an organisation’s physical location, collected by sensors integrating with consumers smartphones. It can show how many people are passing, visiting and/or engaged by an outlet on an hourly, weekly or monthly basis. Using this information, organisations are able to effectively determine their busiest days and times, and how seasonal factors influence their locations traffic.
WHAT IS FORESENSE DOING DIFFERENTLY?
Unlike the handful of other players, Foresense Technologies Ltd is not a manufacturer of hardware that offers a presence analytics capability. Foresense initially developed its presence analytics to integrate into other hardware manufacturers’ core capabilities. Since then it has developed its own range of sensors, which provide exceptional accuracy, low power consumption and a low profile, which means that they are unobtrusive.
What Can Foresense Do?
Data – and it’s fast, accurate analysis – is paramount to success in the digital age. While content held its place for many years, Big Data is the hot new currency. Predictions estimate the global Big Data software market will be worth $31B this year, growing 14% from the previous year. The entire global software market is forecast to be worth $628B in revenue, with $302B from applications. According to an Accenture study, 79% of enterprise executives agree that companies that do not embrace Big Data will lose their competitive position and could face extinction. Even more, 83%, have pursued Big Data projects to seize a competitive edge.
Worldwide Big Data market revenues for software and services are projected to increase from $42B in 2018 to $103B in 2027, attaining a Compound Annual Growth Rate (CAGR) of 10.48%. Traditional methods of collecting and collating behavioural data are reactionary - definitive information that drives decisive action is only available after opportunities have been missed. Foresense Technology is redefining these notions.
Foresense Technologies Diverse Applications
Foresense Technologies is changing perceptions. Our unique solution presents an opportunity to forecast future trends unique to any operational space, offering a certain foresight into how users, clients or customers act and interact in real time; a certain foresense. Foresense collects behavioural data utilising leading edge Artificial Intelligence systems in our proprietary presence detection technology. It analyses how people act – and interact – on-site in real world settings. It allows accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging. For decades now, behavioural data has been collected and analysed in the virtual world in minute detail. Bounce rate. Dwell time. Impressions. Unique and return visitors. Session duration.
All of these small parts of information combine to form a highly detailed body of knowledge that can improve strengths and address weaknesses in the online space
Utilizing the increasing prevalence of smartphones as a digital marker powerful on-site sensors interact to capture millions of customer data points every single second, processed and readily accessible in real-time. With this information compiled, organisations are able to effectively determine required data such as their busiest days and times, or how seasonal factors influence their locations’ traffic.
The technology can even be used to increase personalized engagement and build loyalty with applications such as triggered notifications and tailored messaging, real-time ordering and device level digital signage.The platform also allows for highly specialised requirements. For example, the integration of wearable devices for location, temperature and noise level monitoring and internal communications.
DON'T LET TOMORROW PASS YOU BY
With applications for commerce, government and industry our technology is about to change behavioural data science and analytics forever. In the USA we are in final stage preparations to roll out 2000 sensors for a major casino group to create a ground breaking real time VIP Loyalty App programme for their 14 million members. Our clients include 4000 Newsagents across Australia and we have just recently started the first trial phase of 10000 sensors for oOH Australasia, from airports to shopping centres. We will create Australasia’s largest real time location-based data analytics footprint.
When it comes to data-driven action, being forewarned is forearmed. Intelligence is key. In the past, decisions determined from behavioural analysis have been encumbered by hindsight. Embrace the future of learning exactly how people negotiate physical space.