The Future of Retail Data is Now

The Future of Retail Data is Now 3

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones.

With real time accessibility highly-informed, proactive decisions can be executed as trends are actually emerging to support commercially important FORESENSE TECHNOLOGIES: The Future of Retail Data is Now decisions and increase revenue at low investment.

Understand how much time customers are spending in-store and the breakdown of their time spent in each section.

Utilise aggregated data to establish peak traffic times for specific sections within the store.

Identify customer characteristics such as if the customer is a new or return visitor and interaction time spent with staff.

Breakdown the entire customer experience from floor traffic flow through to queuing and payment times to gain insight into streamlining the purchase process.

And because the platform is accessible in real-time, additional staff can be deployed when and where they areneeded most in specific areas to ensure customers are not left unattended or waiting excessively in queues.

The platform can also use customer data for tailored advertising messages on-screen or via instore digital signage and integrate with loyalty and rewards programs and membership and customer relationship management software.

With highly specific information readily at hand Foresense Technology determines data driven actions to constantly improve efficiency of operations – and your bottom line in retail.