In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.
These advances in technology present a wide range of possibilities and opportunities for the hospitality industry to learn the unique characteristics of patrons and their occupancy of any venue.
Data such as total time spent on site, and the breakdown of time spent at seated, moving around and stationary at cashier and refreshment facilities can be collected and collated.
Identify customer characteristics such as if the customer is a new or return visitor and interaction time spent with staff.
Because the platform is accessible in real-time, staff can be deployed when and where they are needed most to address waiting patrons or to ensure tables are waited upon at a recurring regularity.
In larger facilities such as theatres, hotels, pubs and clubs aggregated data can be used to establish peak demand times for specific sections such as food service, vending machine areas, restroom and nappy change facilities to better serve patrons by lessening wait times to keep movement flowing and alleviate congestion.
In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and identify patrons who have not been recently received negative COVID testing where such laws have been introduced.
The platform also can integrate with loyalty and rewards programs and membership and customer relationship management software.
Foresense can also assist in commercially based decision making by identifying areas where demand exceeds supply to make cases for the purchase of new equipment or even the construction of new facilities.
The technology can even be used for security and safety concerns to identify suspicious loitering or access to a restricted area, or when a patron is not moving as normal from building exit points to the carpark exit or has been in the restroom an excessive amount of time, for example.
With highly specific information readily at hand Foresense Technology determines data driven actions to maximise revenue opportunities and constantly improve efficiency of operations and make hospitality safer and smarter.