Right now it’s about what you don’t know, that you don’t know, while your competition could be learning fast through AI
The key to Foresense is AI
The ability to think ahead is what distinguishes us being human
With Foresense, Digital Technology has dramatically changed customer expectations and behavior
As a Creative Director and owner of advertising agencies in the late 80’s advertising was a mass method of influencing, a hit and miss approach with brand bombardment through different channels
But with Foresense, I can now fine cast an influential message one on one 1 metre from the cash register knowing the customer on a personal level
The café owner knows the order before the coffee buyer is 3 meters from the counter
With Foresense, the brick and mortar electronics store knows instantly what product has been picked up and put back and that the customer is walking away so AI plays a personal message to try to capture the sale by taking online abandonment and providing a personal more attractive offer to the shopper
In the end, focusing on what you know now can only take you so far in the quest for foresight