Tourism is big business.
Various estimates place its’ global value at well over a trillion dollars per annum.
During the COVID pandemic, tourism has been one of the hardest hit industries.
International travel bans and state border closures – coupled with a palpable reluctance by many for unnecessary travel has devastated each and every line of business that relies upon tourist revenue.
Now, as the world begins to reopen, the many individual interests within the tourism sector – from local restaurants, entertainment precincts and tourist attraction operators through to transport and accommodation options, every vested interest is vying for a slice of every tourist dollar spent.
The necessity for industry figureheads and tourism governing bodies to guide the sector through the opening stages as tourists return across the world is unheralded.
The need to maximise opportunities has never been more important to ensure associated businesses survive into the future.
Established tools such as foreign market advertising, incentivisation and even subsidies have never been under greater scrutiny to ensure profitability and viability of the individual concerns within the sector.
And the future of the industry in each market demands every tool available is utilised for overall sector health and the local economy at large.
Foresense Technologies present a new-age tool that works to ensure all businesses relying upon the tourist revenue have the best opportunity for patronage as each tourist visits a town, city, state or nation.
Artificial Intelligence is shaping the future in a host of fields across commerce, government, and industry.
And Foresense in turn, is shaping AI to increase efficiencies and profitability at all levels – and the tourism industry in a new post COVID world stands to benefit immediately and immensely.
Foresense is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic in and around any physical location – from an individual building to traversing an entire networked city.
In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations, the Foresense platform collects data through sensor arrays that integrate with tourists’ smartphones allowing accessibility in real time so highly informed, proactive decisions can be executed as trends are actually emerging.