If you can’t see something, you can’t pretend to really understand you know what is really going on in the world around you.
In some instances you can infer or deduce what is actually happening with relative accuracy.
In others you can make assumptions, which can often be a perilous approach.
Driver behaviour at roundabouts is a good example of this.
If a car indicates left, you infer they intend making a left turn.
If a car indicates right, you deduce they intend making a right turn.
If a car displays no indication signal, you assume they intend to keep a straight path.
But the driver could have a blown light, their wiring could be faulty, or they may just be downright rude and routinely do not indicate their intentions.
The exact reason does not matter.
Making the assumption here could mean the hassle of a minor bingle, or perhaps long-lasting injuries to passengers.
This kind of analogy can also be applied in many various retail and industry settings.
Making assumptions on day- to-day operations can lead to minor revenue bleeds, or falling profitability and market share due to superior competition which can be debilitating – or even fatal for long-term business health.
Foresense Technologies’ world- leading presence detection platform enables more detailed knowledge of human traffic and movement across space than ever before.
Prior to the Foresense platform, knowledge about how people act and behave in a given setting has been extremely limited.
Basic data such as floor traffic numbers could be collected and examined and peak times established through observation but detailed knowledge on how people actually move through and interact with the immediate environment has not really been possible.
In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.
These advances in technology present a wide range of possibilities and opportunities for a number of business and industry sectors to monitor the flow of people and their interaction with available facilities including educational institutions, hospitality, airports, stadiums, security, office and factory floors and retail settings, both large and small.
Breakdown the entire visitor experience from floor traffic flow through to queuing and transaction times to gain insight into streamlining processes.