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Competing with online data collection, which already has algorithms in place to record basket size and customer return rates, bricks-and-mortar stores now need to be able to collect the same sort of information about customer activity. It is imperative for improvements to both the bottom line and customer loyalty to know how often customers enter a store, what time of the day they do so, what they do when they’re there, how long they stay for and whether their visits spike after a particular marketing campaign.
Competing with online data collection, which already has algorithms in place to record basket size and customer return rates, bricks-and-mortar stores now need to be able to collect the same sort of information about customer activity. It is imperative for improvements to both the bottom line and customer loyalty to know how often customers enter a store, what time of the day they do so, what they do when they’re there, how long they stay for and whether their visits spike after a particular marketing campaign.