Utilising the ubiquity of smartphones, the Foresense Platform uses the smartphone hardware itself as a beacon to collect highly detailed data sets on how people act and interact in and with their immediate environment to provide real-time analytics of traffic inside and around any physical location.
In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through AI sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.
Foresense already has a wide range of applications in retail, commerce, government and industry where highly specific information readily at hand determines data driven actions to constantly improve efficiency of operations, safety and profitability.
Forsense also takes a big leap forward in the sometimes grey area of digital privacy.
The platform aggregates user data to identify trends rather than an intent focus on individual users and their individual behaviours, blind to individual users and their private data with a greater focus on bigger picture, rather than individual elements.
It sees only the signals individual smartphones emit; not passwords, emails, app data, GPS data or any other personal data that invades digital privacy; it sees only how an individual navigates the space they are in which has the Foresense platform installed.
While other digital technologies such as web browsers, search engines and phone apps can, and do, create highly invasive personal profiles of their users, the Foresense Platform by default uses the anonymous data gathered to determine aggregated behavioural trends so any area that utilises the technology can offer a better customer or visitor experience en masse.
The platform even adds to building security and physical safety of individuals, detecting suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.
Smartphone and wireless technology has come a long way in recent decades.
Every so often, a development comes along that really shakes things up in its given space; a real disruptor to traditional ways of thinking about and approaching a task or problem – more a revolution than a progressive step in evolution.
The Foresense platform has the capabilities to address a great many problems across a great many individual business types and individual industries.
Just like the internet was a revolution in bringing new ways of doing old things and superseding ‘old tech’, Foresense is poised to become a revolution, rather than an evolution.