The Rise and ubiquity of modern technology…and the next big thing

The Rise and Ubiquity of Modern Technology…and the Next Big Thing

OVER THE PAST thirty-odd years, a lot of tech has come into our daily lives.

Some of it we see, some of it we don’t.

And much of it we take for granted.

We definitely don’t see – or stop to think about – wireless technology, the underlying power of how interconnected we are with the world.

The internet and the capacity to carry high speed information wirelessly is all around us in everything we do nowadays.

Shopping, email, social media, news services.

And the mobile phone has become like a Swiss army knife for older tech – phone, camera, music player, video caster, GPS.

Although the rise of mobile and wireless technology has come relatively quickly, each one of these developments was in itself incremental.

The whole process that drove us to the highly interconnected world we live in today and the power of the modern smartphone was effectively a step-by-step evolution from the early days of consumer desktop PC’s and satellite and car phone technology in the 1980’s.

These developments have undoubtedly made life easier for end users, and enabled businesses to utilise powerful tools to engage customers and increase internal efficiency, market share and revenue.

Now the next step in the evolution is here – combining smartphone technology with wireless network technology to revolutionise presence detection in the modern world.

Foresense Technologies has developed a new type of approach the collection and collation of behavioural data.

Presence detection is nothing new, but until recent times it has largely been limited to relatively simple applications such as security systems, automatic doors, people counters and motion detectors with ‘old tech’ such as infra-red, and acoustic and vibration sensors.

Even more modern examples such as smart parking meters and public transport payments systems are not inherently ‘smart’ – they are all highly specific applications addressing highly specific problems using highly specific information communications technology ecosystems for a highly specific purpose.

Utilising the ubiquity of smartphones, the Foresense Platform uses the smartphone hardware itself as a beacon to collect highly detailed data sets on how people act and interact in and with their immediate environment to provide real-time analytics of traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through AI sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

Foresense already has a wide range of applications in retail, commerce, government and industry where highly specific information readily at hand determines data driven actions to constantly improve efficiency of operations, safety and profitability.

Forsense also takes a big leap forward in the sometimes grey area of digital privacy.

The platform aggregates user data to identify trends rather than an intent focus on individual users and their individual behaviours, blind to individual users and their private data with a greater focus on bigger picture, rather than individual elements.

It sees only the signals individual smartphones emit; not passwords, emails, app data, GPS data or any other personal data that invades digital privacy; it sees only how an individual navigates the space they are in which has the Foresense platform installed.

While other digital technologies such as web browsers, search engines and phone apps can, and do, create highly invasive personal profiles of their users, the Foresense Platform by default uses the anonymous data gathered to determine aggregated behavioural trends so any area that utilises the technology can offer a better customer or visitor experience en masse.

The platform even adds to building security and physical safety of individuals, detecting suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.

Smartphone and wireless technology has come a long way in recent decades.

Every so often, a development comes along that really shakes things up in its given space; a real disruptor to traditional ways of thinking about and approaching a task or problem – more a revolution than a progressive step in evolution.

The Foresense platform has the capabilities to address a great many problems across a great many individual business types and individual industries.

Just like the internet was a revolution in bringing new ways of doing old things and superseding ‘old tech’, Foresense is poised to become a revolution, rather than an evolution.