In today’s hustle and bustle world, finding time for health and fitness can be challenging.
Work, social life, family and other life commitments often leave little ‘me-time.’ With one’s physical wellbeing a priority for most, the local gym offers a way to ensure that we can fit a few proper workout sessions each week in our busy lives.
Making a commitment to gym membership means we can stay fit with access to expensive equipment in an environment free from distraction, regardless of the weather outside.
Simply, being a gym member gives us no excuses not to get fit, and stay fit.
But they are not without drawback for users and owners alike.
Most gym users would list waiting for equipment as a major shortcoming.
Another gripe for many is that keeping track of training regimes is not as simple as it should be.
Gym proprietors, especially SMB owner/operators, want to offer the most user-friendly experience for their members to keep them loyal and committed.
Often this means purchasing new equipment, or even limiting membership numbers to ensure that people are not left waiting too long.
This is a very fine fiscal balance between making new purchases and ensuring incoming revenue levels will justify the expenditure.
Getting this wrong can mean losing money.
Making such important decisions is often left to going on hunches and gut feelings.
To get the equation exactly right would require highly detailed minute-by-minute user data – and a high-level ability to effectively crunch the numbers.
Gyms have always been under great pressure to ensure all equipment and surrounds are clean and hygienic.
Traditionally, this has been largely left to the individual user to ‘do the right thing’ and wipe down equipment after use.
Now, living with COVID, this has taken on a whole new focus.
Simply wiping equipment down, leaving hygiene responsibilities to individual users is no longer acceptable.
Gym floor managers have to be responsible for ensuring each piece of equipment is sanitised after each and every use, and made safe for the next user.
And it is no secret that in the age of COVID, gyms are a victim of their own popularity, frequently listed as virus exposure sites around the world.
With all these pressures, gym owners sure could use some help to make them more user friendly, profitable, and safer…
Foresense Technologies is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.
In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations, the Foresense platform collects data through sensors that integrate with members’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.