The Local Gym: Running Smarter with Healthier Margins

gym member

In today’s hustle and bustle world, finding time for health and fitness can be challenging.

Work, social life, family and other life commitments often leave little ‘me-time.’ With one’s physical wellbeing a priority for most, the local gym offers a way to ensure that we can fit a few proper workout sessions each week in our busy lives.

Making a commitment to gym membership means we can stay fit with access to expensive equipment in an environment free from distraction, regardless of the weather outside.

Simply, being a gym member gives us no excuses not to get fit, and stay fit.

But they are not without drawback for users and owners alike.

Most gym users would list waiting for equipment as a major shortcoming.

Another gripe for many is that keeping track of training regimes is not as simple as it should be.

Gym proprietors, especially SMB owner/operators, want to offer the most user-friendly experience for their members to keep them loyal and committed.

Often this means purchasing new equipment, or even limiting membership numbers to ensure that people are not left waiting too long.

This is a very fine fiscal balance between making new purchases and ensuring incoming revenue levels will justify the expenditure.

Getting this wrong can mean losing money.

Making such important decisions is often left to going on hunches and gut feelings.

To get the equation exactly right would require highly detailed minute-by-minute user data – and a high-level ability to effectively crunch the numbers.

Gyms have always been under great pressure to ensure all equipment and surrounds are clean and hygienic.

Traditionally, this has been largely left to the individual user to ‘do the right thing’ and wipe down equipment after use.

Now, living with COVID, this has taken on a whole new focus.

Simply wiping equipment down, leaving hygiene responsibilities to individual users is no longer acceptable.

Gym floor managers have to be responsible for ensuring each piece of equipment is sanitised after each and every use, and made safe for the next user.

And it is no secret that in the age of COVID, gyms are a victim of their own popularity, frequently listed as virus exposure sites around the world.

With all these pressures, gym owners sure could use some help to make them more user friendly, profitable, and safer…

Foresense Technologies is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations, the Foresense platform collects data through sensors that integrate with members’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

The Foresense platform offers an AI powered solution to gain anunprecedented level of insight into the flow and density of gym members and how they utilise and interact with the floor space and fitness equipment.

Because the platform is accessible in real-time, staff can be deployed to interact with members if they are waiting idle or if a new member appears to need assistance, for example.

As a complete journey mapping solution, individual member data such as total time spent on site, and the breakdown of time spent at each different equipment area is collected.

This offers a revolutionary new way to guide commercially based decisions with more detailed, quantifiable data to improve operational KPIs and efficiencies, optimise facility location, layout and design and staffing levels across peak demand periods.

Detailed individual profiles can be built to identify casual, frequent and infrequent members and with a direct avenue of communication via push notification technology, offer incentivisation to increase visit frequency, take home merchandise or for personal training sessions.

The technology can even complement existing security surveillance systems.

The platform detects loitering, erratic behaviour and entry to restricted access areas, alerting staff in real time.

The technology can even monitor personal safety. For example, a person may have stopped moving from building exit points to the carpark, or may have been in the restroom for an excessive amount of time, indicating illness, collapse or injury.

Foresense can track each member and the equipment they use during each visit.

In this way, a detailed report can be compiled over time for each member about their gym habits to help them reach their fitness goals as a value-added point of difference.

The platform also identifies which equipment types are most popular at which times, and if a member is waiting idle.

With detailed AI analysis, this data can be used to justify the purchase of new equipment, or conversely which equipment can be removed to ensure the utmost efficiency of floor space and member satisfaction.

In turn this can greatly assist in member retention, and ensure that the gym is operating at maximum efficiency in terms of member numbers, equipment use and revenue generation.

Foresense takes gym hygiene to a whole new level. The platform can alert staff members when a member is finished with each piece of equipment to ensure that hygiene protocols are followed.

This greatly reduces any margin for error, and places responsibility for member safety directly into the hands of dedicated staff members.

The platform also alleviates some pressures on staff members to police COVID protocols. It can identify if a member has not logged in with the QR code system, and gently remind them to do so via push notification technology, taking responsibility out of the hands of attendants and staff.

As we learn to live with COVID, Foresense can complement existing digital tools to monitor and log members as they move across the gym floor to assist contact tracers and keep everyone safer.

In this way it can be used to control the number of people gathering in any particular area to address people density regulations and overall numbers on premises.

It can also identify members who have not recently received negative COVID test results or vaccination dose status where such laws have been introduced.

Foresense also presents advertising opportunities for equipment partners and suppliers.

Highly targeted fine cast marketing direct to members smartphones, or to onsite digital screens offer a new way for messages based on member profiles as they wait or are captive during exercise.

Foresense Technologies offers a powerful array of AI guided analytical tools to improve efficiency and revenue margins for gym managers and owners – whether they are part of a national chain or a small local business operator.

At the same time, it offers all gym members and staff a smarter, more user-friendly experience day-to-day with increased safety.

One by one, Foresense Technologies is revolutionising operations across government, commerce, agriculture and industry, making them smarter, more efficient and impacting bottom line revenues.

Now gyms across the world can run smarter with a healthier bottom line too!