Maximising Newsagency Revenue Opportunities with Foresense Technologies

Maximising Newsagency Revenue Opportunities with Foresense Technologies

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on- site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones.

With real time accessibility highly- informed, proactive decisions can be executed as trends are actually emerging to support commercially important decisions and increase Newsagency revenue at low investment.

Breakdown the entire visitor experience from floor traffic flow through to queuing and payment times to gain insight into streamlining the purchase process and ensure that all product lines have a chance to be seen during any given visitation.

Utilise aggregated data to establish peak traffic times for specific sections within the store to really drill down and discover how customers navigate the floor space. Ensure specific products are placed in the highest traffic areas at different parts of the day and given the best chance of moving units.

Identify key customer characteristics such as if the customer is a new or return visitor and their propensity to interact with staff.

Immediately know if a customer visits once per day, once a week or once a year so staff can treat them accordingly.

With Foresense Artificial Intellilgence software, understand how much time customers are spending in total and the breakdown of their dwell time in each individual area.

How many stop at newspapers, profile those who browse magazines, discover how often greetings cards, stationary, or lotteries and scratch cards are the key reason for a visitation, and learn how many actually stop to peruse gifts and novelties or snacks and drinks.

Because the platform is accessible in real-time, staff can be deployed when and where they are needed most to ensure customers are not left unattended or waiting excessively in queues.

The platform can also use customer data for tailored advertising messages on the smart phone screen or via instore digital signage – show relevant news or magazine headlines if a customer bypassed this section or special offers on snacks and drinks as they approach the counter.

Offer the opportunity to sign up for membership or loyalty and rewards programs or entice passers-by to actually enter the newsagency and increase average visitations per day.

With full integration capabilities with existing loyalty and rewards programs and membership and customer relationship management software, really make members and VIPs feel valued by allowing staff to greet them by name, discuss their favourite product lines and suggest new products based on past purchases.

With highly specific information readily at hand Foresense Technologies determines data driven actions to constantly improve efficiency of operations and maximise each and every newsagency revenue stream.

Call Trisha Now 0406 760 843 Trisha.White@foresense.com