It is no secret liquor and gaming establishments are among some of the hardest hit sectors over the course of the 2020-2021 pandemic period.
Lengthy lockdowns have shuttered doors for extended periods during COVID outbreaks.
And when doors are allowed to open, government imposed restrictions often limit crowd numbers and patron density.
More than ever before, hotels, pubs and clubs have to make the most of opportunities to attract patrons in the first instance, encourage repeat visitations, and increase expenditure across the board during each and every visit.
Smarter profit accountability is needed to maximise all possible revenue opportunities.
Traditional marketing avenues are simply are not enough to ensure all opportunities are exhausted.
The digital world presents liquor and gaming with exciting new means to reach people beyond mass email marketing and loyalty apps.
Artificial Intelligence is changing day to day operations in many varied fields across commerce and industry.
In comparison liquor and gaming establishments are lagging behind, largely relying on local area population density and basic hinterland economics.
With Foresense Technologies, AI will shape the future of liquor and gaming to increase cost efficiencies and profitability at small investment.
Foresense is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.
In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations, the Foresense platform collects data through sensors that integrate with visitor smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.
The Foresense platform offers an AI powered solution to gain an unprecedented level of insight into patron flow and density and how they utilise and interact with the floor layout and entertainment options on offer.
Because the platform is accessible in real-time, venue staff can be deployed to interact with patrons if they appear to be in need of assistance, for example.
As a complete journey mapping solution, individual patron data such as total time spent on site, and the breakdown of time spent in each area is collected – from the bar to seated areas and restrooms, through to pool tables, outdoor sections and gaming machines.
This offers a revolutionary new way to guide commercially based decisions with more detailed, quantifiable data to improve operational KPIs and efficiencies, optimise facility location, layout and design and staffing levels across peak demand periods.
Foresense anonymously tracks each patron and the facilities they use during each visit.
In this way, a detailed overview can be compiled over time for each unique visitor about their habits on-site.
The platform also identifies which entertainment options are most popular at which times, and if a patron is waiting idle.