THE FOOD AND AGRICULTURE SUPPLY CHAIN has long been characterised by wastage and inefficiency at every transition point in production, transport and delivery.
Today, it is still a relatively low-tech industry in many parts of the chain; the storage, haulage, distribution and retail stages.
That is until now.
Introducing Produsense – the solution that promises to bring the food and agriculture supply chain into the 21st century.
From farm to plate, data driven track and traceability to improve efficiencies through the entire supply chain…
Produsense – a Joint Venture of experience and vision
Produsense is a joint venture with Foresense Technologies.
Adam Leslie is CEO and Founding Director of Produsense.
Hailing from a farming background, Adam has extensive contacts and experience in all aspects of fresh produce – from retail dealings with Coles, Woolworths and Aldi, right through to exporting into Asia and The Middle East.
Following years of experience as a buyer for BILO (Coles), Adam successfully set up the imports division of a large global supplier and built it up to well in excess of $150m of imported fresh produce.
INTRODUCING PRODUSENSE: The solution that promises to bring the food and agricultural supply chain into the 21st century.
Adam also founded Fresh Solutions Group, a $55M fruit importing business.
The company recently acquired an export produce company with revenue circa $40m introducing opportunities with new global business partners and the development of a purpose-built customs quarantine facility with revenue of $4M in the first 18 months.
Foresense Technologies, founded by Glenn Weiland, is an industry leader in presence detection technology and AI data analytics and monitoring systems with applications across government, industry and commerce.
Glenn is an experienced CEO and management professional of 35 years with wide-ranging experience in technology and communications.
Current Foresense clients and partners include Australian Lotteries and Newsagency Association (4000 locations).
Foresense Analytics has also started the roll out of phase one of 10,000sensors for oOH Media, Australasia’s largest out-of-home media company.
The food supply chain and the inefficiencies of the past
From farm and processing plants to distribution and consumption todays retail food chain is multifaceted.
And when we talk about perishables traceability, food safety and the management of the entire cold chain is paramount.
Current procedures leave many open opportunities for cross contamination of dangerous pathogens such as listeria or salmonella throughout the journey from farm to plate if stringent procedures falter at any single point in time.