With an ever-expanding product suite, Foresense Technologies is revolutionising commerce, government, agriculture and industry, making day-to-day processes and procedures smarter and more efficient.

At its core, the Foresense platform utilises proprietary AI to identify areas for improvement and guide commercially based decisions to increase operational KPIs and efficiencies with highly detailed, quantifiable behavioural data.

Foresense facilitates the collection of presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of traffic inside and around any physical location.

Foresense has now developed a highly specific iteration for Shopping Centre Managers and Asset Directors.

Branded Foresense 360, it introduces an all-encompassing solution to monitor individual patrons in real-time and learn overarching trends.In a similar way to how behavioural data is utilised online through careful analysis of aspects such as site navigation, page dwell time, session duration, and unique and return visitations Foresense 360 collects data through an array of sensors that integrate with visitor smartphones.

While competing platforms do take a similar approach, they require visitors to log in to the local wifi network. This places great limitations to the achievable data-sets, leaving out the vast majority of demographics who are not compelled to take advantage of free-wifi facilities.

Foresense 360 takes a different approach, harnessing the ubiquity of the smartphone and its actual hardware to glean valuable behavioural data while respecting patron privacy.

It does this by identifying the MAC address of each smartphone, the unique public identifier used by modern technology to access a digital network.

As a complete journey mapping solution, individual visitor data such as total time spent on site, and the breakdown of time spent at individual shops and different areas such as food court and restroom facilities is collected.

Optimise facility location, layout and design, service provision outlets, signage and staffing levels across peak demand periods.

With a direct line of communication via push notification technology exciting new opportunities for highly targeted finecast marketing are made possible.

Detailed individual profiles can be built to identify the habits of casual, frequent and infrequent visitors and offer incentivisation for return visits to the centre or to increase visitations for particular retailers.

Foresense digital video sensors can be utilised in a new way for targeted messages based on visitor profile as they pass by, or are captive while seated or visiting the restrooms.

Foresense 360 can also increase the value of existing assets to advertisers; a new, personalised marketing avenue to reach visitors that compliments billboards, digital screens, publications, and in-house radio.

The technology can also complement existing security surveillance systems. The AI platform detects loitering, unauthorised entry, crowd crush points and can deploy security staff in real- time as issues develop.

As we learn to live with COVID, Foresense 360 can also complement existing digital tools to monitor and log visitors as they move across the entire centre to assist contact tracers and keep everyone safer. In this way it can also be used to monitor and control the number of people gathering in any given area to address crowd density regulations.

It can also identify those who have not recently received a negative COVID test result when required by current laws, or can send digital reminders to scan in at QR code points, taking responsibility out of the hands of attendants and staff.

The technology can even monitor for personal safety issues. For example, a person may appear to be moving abnormally from building exit points to the carpark exit, or may have been in the restroom for an excessive amount of time, indicating illness, collapse or injury.

And with definitive traffic data and heat maps for each and every shopfront, retail tenant rent negotiations take on a whole new dimension beyond floor space and square meterage.