With an ever-expanding product suite, Foresense Technologies is revolutionising commerce, government, agriculture and industry, making day-to-day processes and procedures smarter and more efficient.
At its core, the Foresense platform utilises proprietary AI to identify areas for improvement and guide commercially based decisions to increase operational KPIs and efficiencies with highly detailed, quantifiable behavioural data.
Foresense facilitates the collection of presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of traffic inside and around any physical location.
Foresense has now developed a highly specific iteration for Shopping Centre Managers and Asset Directors.
Branded Foresense 360, it introduces an all-encompassing solution to monitor individual patrons in real-time and learn overarching trends.In a similar way to how behavioural data is utilised online through careful analysis of aspects such as site navigation, page dwell time, session duration, and unique and return visitations Foresense 360 collects data through an array of sensors that integrate with visitor smartphones.
While competing platforms do take a similar approach, they require visitors to log in to the local wifi network. This places great limitations to the achievable data-sets, leaving out the vast majority of demographics who are not compelled to take advantage of free-wifi facilities.
Foresense 360 takes a different approach, harnessing the ubiquity of the smartphone and its actual hardware to glean valuable behavioural data while respecting patron privacy.
It does this by identifying the MAC address of each smartphone, the unique public identifier used by modern technology to access a digital network.