FROM THE OUTSIDE, car parking may seem a relatively simple operation – but those in the industry know it has many variables and permutations that impact upon a site’s ease of use for customers and clients – overall profitability for management and owners.
Regardless of whether a site is under a management or lease agreement, whether it caters for public accessibility or corporate arrangements, logistics and real time adaptability are key to optimisation.
While the age of technology we now live in has certainly impacted the car park industry with ticketing and revenue collection, digital security monitoring and end-user smart phone apps, a new tool is here to make it easier to monitor operations in real time and collect the data that drives decisions for tomorrow, today.
Foresense Technologies is that tool.
Foresense Technologies is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of traffic in and around any physical location.
In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations, the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.
The Foresense platform offers an AI powered solution to gain an unprecedented level of insight into flow of vehicle traffic and individual persons as they utilise and interact with the car park layout and its facilities.
As a complete journey mapping solution, individual user data is collected including total time spent on site, and the breakdown of time spent within different zones such as entry/exit points, payment facilities, vending machines, restroom facilities and on each level or thoroughfare as they look for a suitable bay.
This offers a revolutionary new way to guide commercially based decisions with more detailed, quantifiable data to improve operational KPIs and efficiencies.
With full customisation and dovetail integration into existing apps and management software, the car park experience can be taken to a whole new level with true real time interaction for both management and end user.
The ability to link the network across multiple sites under ownership or management – cross city, country or continent – allows macro trends and cross efficiency references to be revealed and realised.
And with Foresense, management reporting becomes instantaneously accessible with an innate ability to drill-down into a wide range of user defined parameters rather than an exercise in hindsight.
Optimise facility layout and design, parking attendant booths, signage and staffing levels across peak demand periods.