Foresense – a World Class Development for World Class Stadiums

"With the power of digital technology and AI, Foresense Technologies can move the iconic stadiums across the world of today into a new world of tomorrow on many levels. "

MODERN CITIES TAKE great pride in their sports stadiums as a showpiece to the world.

They are telecast into living rooms, bars and function centres across the globe and act as an underlining statement of a city’s development and an advertisement for tourism.

A ‘world class’ stadium does not only look good; it also has to be ‘smart’ in this age of technology we live in. This not only makes a stadium more user friendly for its patrons, staff, and star attractions but also safer and more secure.

Long gone are the days where people at an event stay in their allocated seat, only getting up a couple of times to visit limited food facilities or the restroom.

The modern stadium has a multitude of food and drink options to cater to every taste – not just a couple of outlets selling the same lukewarm pies, hot dogs and beer.

On-site bars offer drinks on tap and large screens to watch the action.

Food outlets cater for different dietary requirements and cultural backgrounds.

In short, there are many reasons to move around the ground to sample what’s on offer.

And, aided by the mobile smartphone, people do make the most of being able to move freely across the stadium.

With smartphones, meeting up with friends, family and colleagues is easier than ever
before – and happens more often.

Social media feeds let us discover who else is at a game or event in real time and facilitate impromptu catch ups form one side of the ground to the other.

Smartphone technology can also keep us safer.

No longer do people have to put up with anti-social or even threatening or violent behavior of other patrons – a simple SMS will bring police or security staff to any area of the ground in an instant.

In more recent times, the smartphone has become an integral part of the fight against COVID using it to scan in to the places we visit.

All this is pretty smart.

But what if it could all be smarter?
Enter Foresense Technologies.

Foresense Technologies is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors placed integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

The Foresense platform offers an AI powered solution to gain an unprecedented level of insight into patron flow and density and how they utilise and interact with stadium facilities.

Foresense – a World Class Development for World Class Stadiums

Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most to reduce waiting times at entrance points and security posts to keep movement flowing and alleviate congestion.

As a complete journey mapping solution, individual patron data such as total time spent on site, and the breakdown of time spent at different areas such as food, restroom, and lounge and bar facilities is collected.

This offers a revolutionary new way to guide commercially based decisions with more detailed, quantifiable data to improve operational KPIs and efficiencies.
Optimise facility location, layout and design, service provision outlets, signage and staffing levels across peak demand periods.

Detailed individual profiles can be built to identify casual, frequent and infrequent visitors – and with a direct avenue of communication via push notification technology, offer incentivisation to increase visit frequency and expenditure at the venue itself or at particular vendors within.

Bearing in mind the Foresense data is ‘blind’ to individual IDs as it’s only the data and behavioural pattern in play.

The technology can even complement existing security surveillance systems.

The AI platform detects loitering, unauthorised entry, crowd crush points and can deploy security staff in real time as issues develop.

As we learn to live with COVID, Foresense can also complement existing digital tools to monitor and log patrons as they move across the stadium to assist contact tracers and keep everyone safer.

In this way it can be used to monitor and control the number of people gathering in any given area to address crowd density regulations.

It can also identify patrons who have not recently received negative COVID test results where such laws have been introduced.

Patrons who bypass QR code scan points can receive digital reminders to check in, taking responsibility out of the hands of attendants and staff.

With the power of digital technology and AI, Foresense Technologies can move the iconic stadiums across the world of today into a new world of
tomorrow on many levels.

It offers a safer, enhanced user experience for patrons and a powerful array of analytical tools to improve efficiency and revenue margins for managers and stakeholders.

For stadiums to continue to be considered ‘world class’ moving into the future, they simply must keep up with ‘world class’ technologies.