IN THE AGE of digital convergence our electronic devices become more powerful as traditional technological boundaries are blurred.
Smartphone technology has now combined a vast array of technologies including telephone, camera, music player, email and internet access and even personal digital assistant into a single hand held device.
Most people know this.
What many don’t fully understand is the smartphones inherent ability as a beacon for user data procurement and as a channel for targeted communication and interaction.
Now this may sound familiar.
And that’s because it is.
It is the exact foundation upon which internet marketing is based.
As we navigate our way through web pages and search engines, we are accustomed to receiving highly targeted communications that relate directly to our behaviours in the online world.
Saved cart reminders, ‘can we help’ chat-bots, push notification technology, digital remarketing, and invites to mailing lists and social media channels all serve to inform, educate, persuade and influence positive brand association and purchase decisions.
This is done so that online retailers give themselves the highest possible chance of making each individual sale and to minimise waste in their marketing budget.
Foresense Technology has developed a platform that enables this exact same approach to be used by retailers in the physical world – a solution to empower brick and mortar stores with the pinpoint accuracy of online marketing.