FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on- site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.
In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.
These advances in technology present a wide range of possibilities and opportunities for stadium and events industries to monitor the flow of people, patron density and their interaction with facilities in real time.
Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most to reduce waiting times at entrance points and security posts to keep movement flowing and alleviate congestion.
In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and identify patrons who have not been recently received negative COVID testing where such laws have been introduced.
Data such as total time spent on site, and the breakdown of time spent at different areas such as food, restroom, and lounge and bar facilities can be collected and collated.
Foresense can also assist in commercially based decision making by identifying areas where demand exceeds supply to make cases for the purchase of new equipment or even the construction of new facilities.
The technology can even be used for security and safety concerns to identify where a patron is loitering suspiciously or in a restricted area or where crowd density presents possibility of crushing or patron injury, for example.
With highly specific information readily at hand Foresense Technology determines data driven actions to maximise revenue opportunities and constantly improve efficiency of operations and safety in stadium and events venues across the world.