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Bricks, Mortar and The Digital age of retail competition

IN THE AGE of digital convergence our electronic devices become more powerful as traditional technological boundaries are blurred.

Smartphone technology has now combined a vast array of technologies including telephone, camera, music player, email and internet access and even personal digital assistant into a single hand held device.

Most people know this.

What many don’t fully understand is the smartphones inherent ability as a beacon for user data procurement and as a channel for targeted communication and interaction.

Now this may sound familiar.

And that’s because it is.

It is the exact foundation upon which internet marketing is based.

As we navigate our way through web pages and search engines, we are accustomed to receiving highly targeted communications that relate directly to our behaviours in the online world.

Saved cart reminders, ‘can we help’ chat-bots, push notification technology, digital remarketing, and invites to mailing lists and social media channels all serve to inform, educate, persuade and influence positive brand association and purchase decisions.

This is done so that online retailers give themselves the highest possible chance of making each individual sale and to minimise waste in their marketing budget.

Foresense Technology has developed a platform that enables this exact same approach to be used by retailers in the physical world – a solution to empower brick and mortar stores with the pinpoint accuracy of online marketing.

Consider this case study.

As a member of an informal book club with friends Jennifer makes regular purchases.

As a modern, tech-savvy shopper, she buys both on-line and in-store and is looking to make purchase decisions based upon what she feels to be the best combination of price and service in each instance.

She entered the store with the intent to buy, but left hurriedly as she ran out of time.

The bookstore not only missed out on the chance to interact with her while instore but also after as they now have no possibility of establishing any line of communication after her swift exit.

That night she went to an online retailer, placed the book she was seeking into her cart when her phone rang and she got chatting with a friend.

After she got off the phone, it was getting late and she had to turn in for the day as she had an early start in the morning.

Over her morning coffee she was checking news headlines and the book she had left behind the night before appeared in a banner ad, inviting her to visit the website again.

When she checked her emails and she noticed an email reminding her what she had left in her cart, and a targeted ‘buy now’ special-offer of free shipping for signing up to their email list.

This was enough to entice her to revisit the site and make an immediate purchase.

The online store not only made the sale, but also gained her contact details – and her explicit agreement for future marketingmessages.

For her most recent book the group is reading for January, she called into a nearby bookstore to browse during her lunch break in the city.

After browsing for a while she looked at her phone to see that she had lost track of time and was going to be late back at the office for a meeting.
If the brick and mortar bookstore had the tools to keep communication lines open and reengage with Jennifer, the sale – and the direct contact details of a regular buyer – could have been in their grasp.

It is a major fallacy that brick and mortar cannot replicate the online experience.

With Foresense physical retailers gain a powerful toolset previously only in the hands of online digital shopfronts to close more sales, foster brand loyalty and improve the bottom line.

From owner-operator storefronts though to multinational retail chains and shopping malls, Foresense brings the powers of consumer profiling and digital marketing from cyberspace into the real-world.

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Blog

Broadcasting, Narrowcasting, Finecasting and Marketing

OVER THE PAST 30 years or so we have seen a series of major developments in how audiences interact with and consume media.
And with each incremental shift, the repercussions for marketing and advertising are significant. Back in the 1990’s each city across the world had only handful of TV stations, newspapers and radio stations.

The audiences these mediums captivated were truly massive – in the more populace cities in the world we are talking millions of potential viewers, readers and listeners at any given time.

And for advertisers to get their messages across, they had to pay accordingly based on total potential audiences, rather than actual potential customers.

The marketing waste in these old marketing models was also truly massive.

To reach a few hundred or even a few thousand people who actually (a) had any interest whatsoever in the product being advertised and (b) were actually looking to purchase the said product tens, or even hundreds of thousands of people were also exposed who were simply not going to purchase now – or ever.

The dawn of the internet and audience fragmentation changed this.

With the rise of cable and pay TV models across the world audiences fragmented into special interest groups such as sports, home improvement, lifestyle or news programming enabling advertisers to reach a better defined demographic. Known as ‘narrowcasting’ or ‘target marketing’ this approach minimises waste, and improves cost efficiency in marketing messages.

In the online world, user data could easily be collected from behaviour and actions. The genres of web-content consumed. How long spent on different types of websites. How often a user returns – if at all – to a particular site.

Even personal data such as age, sex, ethnicity, location, affluence can be intuitively deduced from what, how and where and when a person accesses content online.

This type of data collection enables a highly detailed profile of individual users to be built over time.

When advertising on such a personal level to a small group – or even a single person – it is known as ‘finecasting’.

The next step in this evolution is enabled by the technological development and ubiquity of the smartphone.

Being a deeply personal device the information a smartphone can yield about its user makes it arguably the most valuable source of data potential for advertisers in the modern age.

In addition to the same data sets presented by capturing online behaviour, the smartphone can also give insight into how people move across space and interact with the immediate physical environment.

For example, through GPS smartphone data can show how far a person travels in a day, where they stop and for how long across vast distances.

A smartphone can also be used to see how a person navigates smaller, more intimate spaces such as retail shopfronts.

This is where Foresense Technologies come into the fray.

Our revolutionary platform takes finecasting to the next level both in data collection and as a highly targeted advertising solution.

Foresense Technologies is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones.

The platform makes intelligent of use of this customer data for tailored advertising messages on-screen or via instore digital signage and can even initiate push notification and digital remarketing technologies to ensure that each sale has the best possibility of going through to completion.

With Foresense Technology, finecast marketing takes new directions which present exciting new possibilities that allow a deeply personal retail experience to reduce marketing waste, improve the bottom line and strengthen the connection between retailer and customer through communication channels previously only available in the online world.

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Foresense Unlocks The Future

Right now it’s about what you don’t know, that you don’t know, while your competition could be learning fast through AI

The key to Foresense is AI

The ability to think ahead is what distinguishes us being human

With Foresense, Digital Technology has dramatically changed customer expectations and behavior

As a Creative Director and owner of advertising agencies in the late 80’s advertising was a mass method of influencing, a hit and miss approach with brand bombardment through different channels

But with Foresense, I can now fine cast an influential message one on one 1 metre from the cash register knowing the customer on a personal level

The café owner knows the order before the coffee buyer is 3 meters from the counter

With Foresense, the brick and mortar electronics store knows instantly what product has been picked up and put back and that the customer is walking away so AI plays a personal message to try to capture the sale by taking online abandonment and providing a personal more attractive offer to the shopper

In the end, focusing on what you know now can only take you so far in the quest for foresight

But what about sweetening the deal with rewards? AI’s place in the world is growing, and its potential is enormous

Foresense creates an experience, a better more enjoyable and lucrative shopper experience

Store based retailers now have the perfect tool to maximise each opportunity that walks through the door and lets face it in this modern era its getting harder and harder to claw them back from online eCommerce ….until now!

Today, 82 percent of shoppers walk around with powerful, pocket-sized smart phones at all times, so embracing Foresense offers 82% more instore effectiveness, as the capabilities offered by smartphones have significantly changed customer expectations.

So customer experience? Essentially, it’s the impression people get when they interact with your service, from beginning to end. AI is destined to become an even greater part of our daily lives with the internet of things, or IoT.

Glenn Weiland
Chief Executive Officer
Co-Founder Foresense Technologies Ltd.

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Applications

Smarter, More Productive Hospitality

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on- site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

These advances in technology present a wide range of possibilities and opportunities for the hospitality industry to learn the unique characteristics of patrons and their occupancy of any venue.

Data such as total time spent on site, and the breakdown of time spent at seated, moving around and stationary at cashier and refreshment facilities can be collected and collated.

Identify customer characteristics such as if the customer is a new or return visitor and interaction time spent with staff.

Because the platform is accessible in real-time, staff can be deployed when and where they are needed most to address waiting patrons or to ensure tables are waited upon at a recurring regularity.

In larger facilities such as theatres, hotels, pubs and clubs aggregated data can be used to establish peak demand times for specific sections such as food service, vending machine areas, restroom and nappy change facilities to better serve patrons by lessening wait times to keep movement flowing and alleviate congestion.

In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and identify patrons who have not been recently received negative COVID testing where such laws have been introduced.

The platform also can integrate with loyalty and rewards programs and membership and customer relationship management software.

Foresense can also assist in commercially based decision making by identifying areas where demand exceeds supply to make cases for the purchase of new equipment or even the construction of new facilities.

The technology can even be used for security and safety concerns to identify suspicious loitering or access to a restricted area, or when a patron is not moving as normal from building exit points to the carpark exit or has been in the restroom an excessive amount of time, for example.

With highly specific information readily at hand Foresense Technology determines data driven actions to maximise revenue opportunities and constantly improve efficiency of operations and make hospitality safer and smarter.

Smarter, More Productive Hospitality
Categories
Applications

Making Education Facilities Smarter

Making Education Facilities Smarter

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on- site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

These advances in technology present a wide range of possibilities and opportunities for educational institutions such as colleges, schools and universities to discover how students and staff are using classrooms, food, beverage and recreational facilities and even retail spaces on campus.

Data such as total time spent on campus, and the breakdown of time spent actively learning in class or the library, socialising at cafes and the tavern and leisure time spent in common rooms or the gym can be collected and collated.

Aggregated data can be used to establish peak demand times for specific sections within facilities such as the library copy room or vending machine areas to better serve students by lessening wait times to keep movement flowing and alleviate congestion.

Because the platform is accessible in real-time, additional facility staff can be deployed when and where they are needed most in administration, retail and food service areas.

Foresense can also assist in commercially based decision making by identifying areas where student demand exceeds supply to justify the purchase of new equipment or the construction of new facilities.

In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and identify students who do not have not been recently received negative COVID testing where such laws and applications have been introduced.

The technology can even be used for security and safety concerns to identify suspicious loitering or access to a restricted area, or when a student is not moving as normal from building exit points to the carpark exit or bus port, for example.

With highly specific information readily at hand Foresense Technology determines data driven actions to maximise revenue opportunities and constantly improve efficiency of operations to make education facilities smarter.

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Applications

The Future of Retail Data is Now

The Future of Retail Data is Now 3

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones.

With real time accessibility highly-informed, proactive decisions can be executed as trends are actually emerging to support commercially important FORESENSE TECHNOLOGIES: The Future of Retail Data is Now decisions and increase revenue at low investment.

Understand how much time customers are spending in-store and the breakdown of their time spent in each section.

Utilise aggregated data to establish peak traffic times for specific sections within the store.

Identify customer characteristics such as if the customer is a new or return visitor and interaction time spent with staff.

Breakdown the entire customer experience from floor traffic flow through to queuing and payment times to gain insight into streamlining the purchase process.

And because the platform is accessible in real-time, additional staff can be deployed when and where they areneeded most in specific areas to ensure customers are not left unattended or waiting excessively in queues.

The platform can also use customer data for tailored advertising messages on-screen or via instore digital signage and integrate with loyalty and rewards programs and membership and customer relationship management software.

With highly specific information readily at hand Foresense Technology determines data driven actions to constantly improve efficiency of operations – and your bottom line in retail.

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Applications

Safer, More Efficient Stadiums and Events

Safer, More Efficient Stadiums and Events

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on- site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

These advances in technology present a wide range of possibilities and opportunities for stadium and events industries to monitor the flow of people, patron density and their interaction with facilities in real time.

Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most to reduce waiting times at entrance points and security posts to keep movement flowing and alleviate congestion.

In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and identify patrons who have not been recently received negative COVID testing where such laws have been introduced.

Data such as total time spent on site, and the breakdown of time spent at different areas such as food, restroom, and lounge and bar facilities can be collected and collated.

Foresense can also assist in commercially based decision making by identifying areas where demand exceeds supply to make cases for the purchase of new equipment or even the construction of new facilities.

The technology can even be used for security and safety concerns to identify where a patron is loitering suspiciously or in a restricted area or where crowd density presents possibility of crushing or patron injury, for example.

With highly specific information readily at hand Foresense Technology determines data driven actions to maximise revenue opportunities and constantly improve efficiency of operations and safety in stadium and events venues across the world.

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Applications

Making Security Smarter and Safer

Making Security Smarter and Safer

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

These advances in technology present a wide range of possibilities and opportunities for smarter security – both in private homes dwellings and for commercial applications.

Foresense Technology can improve upon existing alarm and video surveillance systems and address shortcoming such as the need for constant monitoring and the ability for seasoned criminals to bypass them altogether.

Suspicious dwell times and loitering can easily be identified and actioned.

Areas of restricted access can be flagged upon entry wherever someone who is not whitelisted attempts entry.

Employee and patron safety can also be increased by identifying wherever people are not moving as they normally would between spaces such as a building exit point and carpark.

Remote home monitoring can be employed to identify entry within the property boundary or in within specific rooms or structures including sheds and garages.

And because the platform is accessible in real-time, security staff can be deployed or police called upon when and where they are needed most to ensure timely response and the best chance of suspect apprehension.

With highly specific information readily at hand Foresense Technology determines data driven actions to constantly improve efficiency of operations – and improve security when and where it matters most.

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Applications Uncategorized

More Efficient, Safer Airports

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

These advances in technology present a wide range of possibilities and opportunities for Airports to monitor the flow of people and their interaction with available facilities.

Breakdown the entire user experience from floor traffic flow through to queuing and transaction times to gain valuable insight into streamlining and improving operations.

Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most to reduce waiting times at check in, security posts and baggage collection points to keep movement flowing and alleviate congestion.

Data such as total time spent on site, and the breakdown of time spent at different areas such as the food court, retail, restroom, and lounge and bar facilities can be collected and collated.

In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and identify patrons who have not been recently received negative COVID testing where such laws and applications have been introduced.

Foresense can also assist in commercially based decision making by identifying areas where demand exceeds supply to make cases for the purchase of new equipment or even the construction of new facilities.

The technology can even be used for security and safety concerns to identify suspicious loitering or access to a restricted area, or when a patron is not moving as normal from building exit points to the carpark exit or has been in the restroom an excessive amount of time, for example.

With highly specific information readily at hand Foresense Technology determines data driven actions to maximise revenue opportunities and constantly improve efficiency of operations and safety in airports across the world.

More Efficient Safer Airports
Categories
Applications

Smarter, More Efficient Retail Spaces

Smarter, More Efficient Retail Spaces

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

These advances in technology present a wide range of possibilities and opportunities for the hospitality industry to learn the unique characteristics of patrons and their occupancy of any venue.

Data such as total time spent on site, and the breakdown of time spent at seated, moving around and stationary at cashier and refreshment facilities can be collected and collated.

Identify customer characteristics such as if the customer is a new or return visitor and interaction time spent with staff.

Because the platform is accessible in real-time, staff can be deployed when and where they are needed most to address waiting patrons or to ensure tables are waited upon at a recurring regularity.

In larger facilities such as theatres, hotels, pubs and clubs aggregated data can be used to establish peak demand times for specific sections such as food service, vending machine areas, restroom and nappy change facilities to better serve patrons by lessening wait times to keep movement flowing and alleviate congestion.

In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and identify patrons who have not been recently received negative COVID testing where such laws have been introduced.

The platform also can integrate with loyalty and rewards programs and membership and customer relationship management software.

Foresense can also assist in commercially based decision making by identifying areas where demand exceeds supply to make cases for the purchase of new equipment or even the construction of new facilities.

The technology can even be used for security and safety concerns to identify suspicious loitering or access to a restricted area, or when a patron is not moving as normal from building exit points to the carpark exit or has been in the restroom an excessive amount of time, for example.

With highly specific information readily at hand Foresense Technology determines data driven actions to maximise revenue opportunities and constantly improve efficiency of operations and make hospitality safer and smarter.