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Introducing Produsense

Introducing Produsense

THE FOOD AND AGRICULTURE SUPPLY CHAIN has long been characterised by wastage and inefficiency at every transition point in production, transport and delivery.

Today, it is still a relatively low-tech industry in many parts of the chain; the storage, haulage, distribution and retail stages.

That is until now.

Introducing Produsense – the solution that promises to bring the food and agriculture supply chain into the 21st century.

From farm to plate, data driven track and traceability to improve efficiencies through the entire supply chain…

Produsense – a Joint Venture of experience and vision

Produsense is a joint venture with Foresense Technologies.

Adam Leslie is CEO and Founding Director of Produsense.

Hailing from a farming background, Adam has extensive contacts and experience in all aspects of fresh produce – from retail dealings with Coles, Woolworths and Aldi, right through to exporting into Asia and The Middle East.

Following years of experience as a buyer for BILO (Coles), Adam successfully set up the imports division of a large global supplier and built it up to well in excess of $150m of imported fresh produce.

INTRODUCING PRODUSENSE: The solution that promises to bring the food and agricultural supply chain into the 21st century.

Adam also founded Fresh Solutions Group, a $55M fruit importing business.

The company recently acquired an export produce company with revenue circa $40m introducing opportunities with new global business partners and the development of a purpose-built customs quarantine facility with revenue of $4M in the first 18 months.

Foresense Technologies, founded by Glenn Weiland, is an industry leader in presence detection technology and AI data analytics and monitoring systems with applications across government, industry and commerce.

Glenn is an experienced CEO and management professional of 35 years with wide-ranging experience in technology and communications.

Current Foresense clients and partners include Australian Lotteries and Newsagency Association (4000 locations).

Foresense Analytics has also started the roll out of phase one of 10,000sensors for oOH Media, Australasia’s largest out-of-home media company.

The food supply chain and the inefficiencies of the past

From farm and processing plants to distribution and consumption todays retail food chain is multifaceted.

And when we talk about perishables traceability, food safety and the management of the entire cold chain is paramount.

Current procedures leave many open opportunities for cross contamination of dangerous pathogens such as listeria or salmonella throughout the journey from farm to plate if stringent procedures falter at any single point in time.

In fact, significant parts of these critical processes are often guided by aged, outdated and inadequate systems.

This is endemic throughout all perishables industries including fresh produce, meat, poultry, seafood and dairy.

Food spoiling and wastage is a major global issue where many have only limited access to fresh food and there are 870 million people today who are undernourished.

Globally every year 1.6 billion tons of food go to waste, representing a value of $1.2 trillion.

Opportunities for change

With food so integral to our very being and with a global market of $58 billion the potential in food supply and logistics is massive.

The buzz-sectors in recent years have largely been limited to consumer internet and financial technology industries.

Astute commentators view agricultural technology as the most critical technology that needs high levels of investment over the next 20 years to ensure desired outcomes in research and development to fast-track implementation.

This is born of the fact that the global need for food has reached a critical point in history.

Put simply, by 2050 there will be 9.7 billion people on the Earth.

At current production levels with current production and distribution methods a mass food shortage is looming.

With current limits on global transport mobility, COVID-19 has only served to exacerbate this.

Efficiency at all stages – from farm to plate – must increase.

And fast.

Industry figures suggest farms, manufacturers and consumer-facing businesses combined contribute 58% of all food wastage.

At the farm improving yields and reducing wastage has always been an elusive objective.

In transport, stock traceability and monitoring can limit delays and mitigate loss of produce due to spoiling.

Food retailers must prefer suppliers who provide the freshest perishables possible to minimise their own stock wastage.

Each link in the food and agriculture supply chain to a certain extent depends on the best possible practices of the previous link to ensure the end-of-chain shelf life is maximised as much as possible.

The Produsense solution

Produsense is poised to make key parts of the retail food chain safer and more efficient through innovative proprietary sensor technology.

Produsense sensors are integrated into all stages of commercial food production, processing and distribution, automating logging and monitoring to streamline procedures and improve safety.

Combined with a proprietary AI software platform, a highly detailed data set of how, when, and where stock is at any point in time can be easily accessed.

Over time, aggregated trends are analysed to identify areas for improvement and increased efficiencies.

All stock activity is electronically recorded to track and trace the journey from farm to plate.

At the farm, trace livestock and crop development and movement to capture real time inefficiencies to reduce time to harvest.

During transport, accurately log inventory count, package tracking and unique user data for who is handling stock at any point in time.

The sensors specifically log temperature control dynamics including open/shut time of transport packaging and ambient air temperature to log any food safety issues and raise alerts where possible contamination may occur – or has occurred.

With the many stages and many different peoples involvement in the processing and distribution phase of foods many opportunities for human error and mistakes arise.

If any part of the chain fails the ultimate shelf-life of any perishable product can be greatly diminished.

Produsense addresses many of these potential failures to keep food fresher and safer in transport, with higher yields at the farm.

It allows farmers to ensure the highest quality of produce at the outset of the food chain journey, the transport and logistics phase to be carefully monitored, and the end retailer to have the confidence of the highest possible quality for the customers table.

For food in the 21st Century, Produsense makes the most sense.

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Smart Cities, Smart Buildings and Smarter Technologies

Smart Cities, Smart Buildings and Smarter Technologies

SMART CITIES AND smart buildings are characterised by a network of electronics and technology to collect data to efficiently manage assets, resources and services.

The overarching goal of the smart city is to alleviate the problems that plague modern life in densely populated areas and maximise resource efficiency.

Traffic congestion, crime, energy consumption, water supply, waste disposal and community services including schools, hospitals and libraries are all key concerns for local governments, councils and town planners where maximum efficiencies in these areas determine the liveability of a city both in the immediate term and in planning for the future.

Any modern smart city or smart building – or even smart open space – is underpinned by connectivity.

In simple terms, this means a network – specifically a wide area network or WAN – that wirelessly connects devices and technology to each other and the World Wide Web allowing them all to communicate across space.

The concept of ‘smart city’ is multifaceted and the parts of its sum largely open to definition as to what exactly constitutes it.

Free Wi-Fi? Electric Vehicle charging stations? Bicycle sharing programs? Traffic Light monitoring? Street light dimming? Smart garbage receptacles? All these are great initiatives but they are not inherently ‘smart’, per se.

They are all highly specific applications addressing highly specific problems using highly specific information communications technology ecosystems for a highly specific purpose.

The same goes for other smart city initiatives such as phone apps for parking, city service and facility directions and public transport payment systems, for example.

In many of these applications, purpose built sensors communicate with fundamentally basic single purpose computer programs to complete a predetermined task.

While these tasks may be very different this process is essentially the same.

Smart traffic lights, street lights and garbage receptacles – all essentially the same.

Parking payments, public transport payments, public facility directions – again, all essentially the same.

All are closed, rigid systems to address a singular problem that are not inherently smart.

While specific sensors have been developed and deployed for real time monitoring in areas such as water flow rates, traffic flow and power usage, a similar approach to monitoring people that is often used is problematic.

This approach only reveals ‘face value’ numbers such as aggregates of people passing through a point or assembled in a given building or space.

Typically it does not log individual users and how they navigate an area over time.

And typically it does not use AI to allow real-time alerts to be raised and decisions to be made, and to make sense of highly complex data sets.

This approach is exactly how utilities such as water and power are monitored – in terms of volume and distribution.

Individual people are not simple units that flow in the same, single pathways day-in, day-out.

Foresense Technologies recognises this and has developed a new type of approach for presence detection and the collection and collation of behavioural data.

While using specific smartphone app software for smart city applications is common, Foresense uses the smartphone hardware itself as a beacon to collect highly detailed data sets on how people act and interact in and with their immediate environment to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through AI sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

The technology presents a wide range of possibilities and opportunities for smart building and city applications to really drill down how different groups of people including workers, shoppers, students and tourists are using transport, recreational and cultural facilities, and educational, commercial and retail spaces in the city and its open areas.

Understand how much time people are spending in a specific area and the breakdown of their time spent across different areas.

In smart buildings, discover exactly how people navigate and use specific spaces such as commercial, retail and restroom zones.

In residential buildings communal areas such as foyers, gyms and pools can be monitored in detail, for example.

Breakdown the entire visitor experience from time spent on public transport or in the car through to their flow on foot through the city; the places they visit and how long spent at each individual stop.

Identify unique characteristics such as if a person is a new, unique visitor – or only visits 9 to 5, Monday to Friday, or just on weekends and nights, for example.

The platform can also use visitor data for tailored messages on- screen or via close proximity digital signage for advertising or informational purposes – for example tell office workers of public transport issues as they arise or let tourists know of lunch specials or department store sales.

Aggregated data can be used to establish peak demand times for specific sections within the city – or within any given building or public facility – to lessen wait times to keep movement flowing and alleviate congestion.

In this way Foresense can assist in commercially based decision making by identifying areas where demand exceeds supply to justify the purchase of new equipment or the construction of new facilities and places of business.

In a post-COVID world, Foresense can be used to monitor and control the number of people gathering in any given area to address crowd density regulations and even identify people who have not been recently received negative COVID testing where such laws and applications have been introduced.

The technology can even be used for security and safety concerns to identify suspicious loitering or access to a restricted area, or when a person is not moving as normal across any given space, indicating collapse or injury.

Foresense can improve upon existing alarm and video surveillance systems and address shortcomings such as the need for constant monitoring and the ability for seasoned criminals to bypass them altogether.

And because the platform is accessible in real-time, security staff can be deployed or police called upon when and where they are needed most to ensure timely response and the best chance of suspect apprehension.

By coupling the data sets obtained with the proprietary AI system, highly specific analytics can be utilised to move city planning forward into a new era beyond outdated predictive modelling methodologies.

It progresses the approach to developing a smart city further than a series of singular clever concepts such smart traffic lights and smartphone payments systems into a more highly connected data driven network between individual visitors and the city itself.

With highly specific information readily at hand Foresense Technology determines data driven actions to constantly improve efficiency of operations – and improve liveability and cost efficiency in the smart cities of tomorrow.

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Foresense Technologies – Smarter, safer care for the aged.

Smarter, Safer Care for the Aged.

FORESENSE TECHNOLOGIES is an industry leader in the collection of presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through on-site sensors integrating with visitor smartphones and wearable security bracelets allowing for alerts and accessibility in real time so highly-informed, proactive decisions can be made.

Especially relevant to those suffering from degenerative physical or cognitive capabilities as they age, these advances in technology present a wide range of possibilities and opportunities for smarter, safer care for senior citizens at aged care facilities.

Foresense also has many applications for families who decide that remaining at home is the best option giving peace of mind that their loved one is safe as they go about their daily activities.

With unobtrusive bracelet technology a detailed analysis of activity data is built up over time to reveal trends and also available at any instant to maximise both efficiency in operations and safety for seniors, their family members and carers.

In aged care facilities monitor the exact numbers of residents in any given area at any point in time – how many are resting, how many are inside/ outside, how many are seated, how many are in dining areas, how many are in communal recreational areas – to ensure all are accounted for and negate the need for regular headcounts and inaccuracies that can occur when residents are spread out.

Ensure residents are exactly where they are meant to be – in their rooms or in designated communal areas – at any point in time to safeguard against wandering away without sufficient supervision.

Alerts will be raised if a senior has fallen, or become stuck or trapped, or if the bracelet somehow is removed from the body.

Similarly, warnings will be raised if a senior’s temperature is rising, or if their heartbeat has become irregular indicating the need for urgent medical attention.

Monitor certain individual medical conditions such as asthmatics exposure outdoors on high pollen count days.

Monitor the activity level and heartrate of those at increased risk of over exertion.

Ensure those needing to maintain or increase daily movement or calorie count are getting in their daily steps.

Pay heightened AI attention to those with food or environmental allergies.

Monitor individuals’ whereabouts and proximity to others if they display continued antisocial or disruptive behaviours.

The Foresense platform can also mitigate external security concerns in and around boundaries of care facilities or at home.

Suspicious dwell times and loitering of unidentified smartphones can easily be identified and appropriate action taken.

Areas of restricted access can be flagged upon entry wherever someone who is not whitelisted attempts entry, including facility staff members.

If a senior exceeds prescribed boundaries for any reason, an immediate call to action will be raised.

Employee safety can also be increased by identifying wherever people are not moving as they normally would between spaces such as a building exit points and the carpark.

And because the platform is accessible in real-time, security staff can be deployed or police called upon when and where they are needed most to ensure timely response and the best chance of suspect apprehension.

With customisable solutions and integration with existing systems for logging in/out of visitors, Foresense Technology delivers highly specific information that determines data driven actions to constantly improve efficiency of operations – and improve security and safety in aged care facilities and at home.

Alerts will be raised if a senior has fallen, or become stuck or trapped, or if the bracelet somehow is removed from the body.

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Foresense Technologies: Addressing Data and Privacy Concerns

The perception of a thing in advance. The ability to perceive in advance

MOST HAVE HEARD of the saying ‘as blind as a bat.’

Typically it is a light-hearted term for with people with limited vision, comparing them to certain bat species that live in near total darkness and have limited eyesight capabilities.

However, few understand bat species that cannot rely entirely on their eyes in certain light conditions use a highly evolved specialised sense known as sonar to perceive objects and sense obstacles in their environment.

Sonar is essentially a super- heightened sense of hearing where emitted soundwaves that rebound or echo in the environment allow split second real time calculation of size, distance and direction of objects in the surrounding area.

While sonar is a highly complex wonder of nature, it is also makes for an excellent parallel for a highly complex wonder in modern technology – the Foresense Technologies Platform.

Foresense too is essentially a super-heightened sense of listening where emitted radio waves from smartphones are picked up by proprietary presence detection sensors in the environment to allow split second real time calculation of how people move across physical spaces.

And it too is blind.

It is blind to individual users, and their private data.

And it too has a greater focus on bigger picture, rather than individual elements.

It sees only the signals their smartphones emit; not their passwords, their emails, their app data, their GPS data or any other personal data that invades digital privacy.

It sees only how they navigate the space they are in which has the Foresense platform installed.

Foresense Technologies: Addressing Data and Privacy Concerns

Like bats and sonar, the Foresense platform cannot see exactly who – but knows someone – is there.

As a technology at the forefront of the Big Data Revolution, Foresense aggregates user data to identify trends rather than an intent focus on individual users and their individual behaviours.

While other digital technologies such as web browsers, search engines and phone apps can, and do, create highly invasive personal profiles of their users, the Foresense Platform by default uses the anonymous data gathered to determine aggregated behavioural trends so the spaces in retail, commerce and industry that utilise the technology can offer a better customer or visitor experience en masse.

When it comes to averting privacy concerns in the age of detailed digital profiling, Foresense is leading the way forward for tomorrow – actually and ethically.

Foresense – See Tomorrow

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Taking Customer Relationships to the next level with Foresense Technologies

IT’S NO SECRET that Loyalty & Rewards and VIP Memberships Programs – when done right – can increase patronage, revenue and, well, loyalty.

In retail and hospitality especially, rewards programs ensure customers repeat visitations which in turn increase revenue and market share.

The focus is on engaging existing customers and maintaining relationships – rather than relying on a steady flow of new customers all the time from costly marketing and advertising campaigns.

The problem here is that these programs are all so commonplace.

And they are all so common.

Points systems. Gift cards. Exclusive sale offers. Percentage discounts. Tenth one free.

Carry another card. Scan another app. Endless email spam and letterbox junk mail.

The modus operandi of these programs has become so homogenised to a point where they all seem to blend in to one another.

They are not exclusive in any way – in fact, consumers are almost forced to sign up for these programs to access normal pricing scales where non- member prices are increased to push memberships.

However, change is on the horizon.

Foresense Technologies is revolutionising the way in which these cookie-cutter programs are utilised – both by business owners and customers.

Foresense Technologies is an industry leader in the collection of visitor presence data through sensors that integrate with smartphones in real time.

The Foresense platform can identify individual users who have signed up for VIP or loyalty programs when they enter a shopfront.

Their whole in-store experience can then be tailored to suit their unique needs and preferences based upon prior visitation data to really make them actually feel like a VIP – not just giving them a generic numbered card patronisingly saying they are one.

Understand how much time they are spending in-store and the breakdown of their time spent in each section.

Ensure identified VIP customers are not left unattended or waiting excessively in queues.

Taking Customer Relationships to the next level with Foresense Technologies

Empower staff to greet VIP customers by name and ask detailed questions about their last purchase – or to suggest new purchases that pander to their sensibilities.

Enable rewards via presence detection – for example a free muffin as they pass by a café or a USB book light as they pass a bookstore.

The platform can also be used for tailored messages on-screen or via instore digital signage.

Display personalised special exclusive offers or simply greet your most important customers electronically and give them some options for their visit.

It can even be used to let the customer know when their favourite retail staff member or favourite restaurant will be available.

With full customisation options, the platform will integrate seamlessly with existing loyalty and rewards programs and membership and customer relationship management software.

Foresense allows businesses to really reward repeat customers and make them feel like a very important individual – not another person.

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Cart abandonment in bricks and mortar retail… and the Foresense solution

BY NOW, KEEN OBSERVERS of technology and the future of retail recognise Foresense Technologies as a game- changing turning point for businesses as they fight to maintain profitability with emergence of e-commerce and online retail.

The Foresense platform quantifies real-world behavioral data utilising a proprietary Artificial Intelligence presence detection system to analyse how people act – and interact – on-site in real world settings.

It allows accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging to increase sales and revenue at low investment.

Much has been made about how the Foresense platform applies the cornerstone data currencies of the online world to brick and mortar retail spaces.

Bounce rate. Dwell time. Impressions. Unique and return visitors. Session duration.

These are the currencies upon which internet marketing is valued and traded.

In a similar way to how behavioural data is utilised online the Foresense platform collects data through sensors integrating with visitors’ smartphones.

With Foresense the rulebook that governs the success and accountability of online marketing is made tangible in the real world.

ONLINE VS REAL WORLD: BLURRING DISTINCTIONS

More recently, a marked shift towards omnichannel commerce, where the goal is a seamless customer experience regardless if they choose to shop online via mobile, online via desktop, tablet, or laptop or physically in a brick and mortar shopfront has gained credence.

In fact, PWC reports that the number of companies that now recognise and are investing in the ominchannel customer experience has increased four- fold form around 20% to 80%.

While online purchases are often about convenience, high-ticket items are often made instore in person.

This means interaction with sales staff and actually experiencing what a store offers in knowledge and service and its culture or vibe.

With the time spent interacting with customers and greater overheads such as rent on floor space and cooling/ heating costs it is actually more costly for each abandoned sale than it would be online.

This new paradigm for retailers adds a lot of complications in making sense of online data compared to real world data, which has traditionally proven difficult to reliably extract and interpret.

Getting it right online means a far greater chance of success.

But in real world settings, retailers often don’t even know where they are getting it wrong.

With Foresense, AI can assist retailers to get it right in the real world too.

IF AT FIRST YOU DON’T SUCCEED…TRY AND TRY AGAIN.

One key advantage that online retailers have over physical retail spaces is the ability for remarketing channels and maintaining communications whether a prospective buyer has simply visited a website to browse, or has gone so far as to place items in their cart.

Saved cart reminders, ’can we help’ chat-bots, push notification technology, paid digital remarketing, and invites to mailing lists and social media channels all serve to inform, educate, persuade and influence positive brand association and purchase decisions.

In the real-world, once someone with buying intent leaves a store there is next to no possibility of establishing any lines of communication to keep a potential sale alive.

In the online world, once someone actually places an item in their cart the possibility of making the sale can actually increase with targeted messages and incentivisation.

Many would be surprised to learn that online cart abandonment in retail currently sits at around 70%.

Reducing cart abandonment means reducing hurdles for customer. Accepting all major forms of payment, optimising webpage load times, seamless store/cart page integration, minimal shipping costs, fast delivery, clear return policies and uncomplicated checkout forms are some of the major things that online retailers have to get right to give themselves the best possible chance of completing a sale.

And salvaging sales from abandoned carts by keeping communication lines open and reengaging with potential customers after they have abandoned the purchase process can lead to significant revenue increases.

WHAT YOU DON’T KNOW – YOU DON’T KNOW

With the cart abandonment rate so high online how high is it at cash resisters in the real world? The truth is no one knows.

Sure, anecdotal hearsay and subjective gut-feelings may have a small amount of relevance here but when you are comparing these to the irrefutable hard data that computer generated statistics provide there is no contest.

The truth is that every minute of every day sales are literally walking out the door of every shopfront in every market across the planet.

The measures are not the same across online and physical shopfronts.

Very rarely do people leave real trolleys or shopping carts full of items at cash registers.

Nor do they walk away leaving an item on the counter as a store clerk is ringing up the till.

The perceived anonymity of online buying means people are perfectly fine with simply ‘walking away’ leaving a full cart behind.

But they are also fine with walking out of a store where the customer experience is found wanting.

Difficulty in locating items, staff inattention and excessive queuing can lead to customers abandoning a store and a potential sale.

As with online shopping, identifying and reducing these hurdles can have a profound effect on store visits translating into actual sales.

But how do shop owners identify and address these issues?

THE FORESENSE SOLUTION – SEE THE CUSTOMER AND SEE TOMORROW

Foresense monitors and logs individual customer behavioral activity and builds a detailed user profile of their time in-store.

It also aggregates data over longer periods – days, weeks, months, even years – to identify trends.

The platform can be used to understand how much time customers are actually spending in-store and the breakdown of their time spent in each section or aisle. It can identify customer characteristics such as if the customer is a new or return visitor and interaction time spent with staff.

Because the platform is accessible in real-time, additional staff can be deployed when and where they are needed most in specific areas to ensure customers are not left unattended or waiting excessively.

It can breakdown the entire customer experience from floor traffic flow from entry through to browsing, queuing and payment times to gain insight into streamlining the purchase process.

The platform can also use customer data for tailored advertising messages on-screen or via instore digital signage and integrate with loyalty and rewards programs and membership and customer relationship management software.

And for customers who leave the store without making a purchase, detailed AI behavioural analysis can determine reasons as to why from any or all of the data parameters above.

And there we have it.

A platform that gives retailers the ability to determine with certainty how many customers are leaving real world ‘carts’ behind and detailed data sets of their entire instore experience to glean the reasons why through the use of a sophisticated AI system.

Stop making assumptions.

Start making quantifiable, real- world sense of your day-to-day operations to improve floor traffic sales conversions and increase revenue, market share, and business growth.

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Foresense Technologies – Making childcare smarter and safer.

FORESENSE TECHNOLOGIES is an industry leader in the collection of visitor presence data and the analysis of how people act – and interact – on-site in real world settings to provide real-time analytics of foot traffic inside and around any physical location – no matter their age

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through on-site sensors integrating with visitor smartphones and child security bracelets allowing for alerts and accessibility in real time so highly-informed, proactive decisions can be made

These advances in technology present a wide range of possibilities and opportunities for smarter, safer childcare facilities for children, their parents and teachers and carers

With unobtrusive bracelet technology a detailed analysis of child activity data is built up over time to reveal trends and also available at any instant to maximise both efficiency in operations and safety for children and staff

Monitor the exact numbers of children in any given area at any point in time – how many are resting, how many are inside/ outside, how many are eating while seated, how many are inplay equipment areas, how many are in craft or reading areas – to ensure all are accounted for and negate the need for regular headcounts and inaccuracies that can occur when children are spread out

Discover trends in children’s activity levels and behaviour to better understand how they interact with facility equipment which can be used to manage congestion and to make cases for purchasing new equipment.

Staff alerts will be raised if a child has fallen, or become stuck or trapped, or if the bracelet somehow is removed from a child’s body

Similarly, staff will receive warnings if a child’s temperature is rising, or if their heartbeat has become irregular indicating the need for urgent medical attention.

Monitor individual UV exposure or asthmatic children’s exposure on high pollen count days and pay heightened AI attention to children with food or environmental allergies.

Foresense Technologies – Making childcare smarter and safer.

The Foresense platform can also mitigate external security concerns in and around the facility boundaries.

Suspicious dwell times and loitering of unidentified smartphones can easily be identified and appropriate action taken.

Areas of restricted access can be flagged upon entry wherever someone who is not whitelisted attempts entry.

If a child exceeds prescribed boundaries for any reason, an immediate call to action will be raised.

Employee safety can also be increased by identifying wherever people are not moving as they normally would between spaces such as a building exit points and the carpark.

And because the platform is accessible in real-time, security staff can be deployed or police called upon when and where they are needed most to ensure timely response and the best chance of suspect apprehension.

With customisable solutions and integration with existing systems for logging in/out of children and parents, Foresense Technology delivers highly specific information that determines data driven actions to constantly improve efficiency of operations – and improve security and safety.

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Living with COVID… and increasing the value of your business with Foresense Technology

Living with COVID... and increasing the value of your business with Foresense Technology

Consider this scenario.

John and Tina are owner/ operators of a successful, popular mid-sized café in an upmarket suburban shopping district.

They had always planned to build-up the business and sell it to fund travels in their retirement in 2020.

Then COVID hit.

Not only can they not freely travel for the time being, but the unique conditions have raised some serious questions to the perceived value of the café on the open market.

Two years ago they decided to invest in an exciting new development in presence detection technology for retail and hospitality – the Foresense platform.

Foresense Technologies offers a low-cost, high return on investment model geared towards improving business efficiency and the bottom-line.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations, Foresense collects presence data through sensors integrating with visitors’ smartphones compiling a highly detailed data repository for immediate – and future – reference unique to any business.

With business evaluations typically determined by factors such as revenue, profits- and-losses finances, current market conditions and risks, concepts such as intrinsic value, competitive advantage, intangible assets and future opportunities have never been more relevant to business sales in these uncertain times.

This is where the Foresense platform comes into the fray.

Foresense has among its vast feature set two key characteristics – detailed data collection/collation over time and an ability to divulge real- time information on any given area and its patrons.

COVID outbreaks and hot-spots have now become the norm as we learn to live with the virus.

With more questions than answers regarding vaccination availability and efficacy – not to mention distribution and roll-out timeframes, it is clear that the virus will continue to change the ways in which we go about our daily lives for the foreseeable future.

Currently the only real, concrete way to combat the virus spread is the careful monitoring of peoples movements, their contacts, and overall density and total numbers in any given space.

With regulatory and compliance frameworks now in place in many parts of the world any business that has a designated AI system in place to address these concerns has a clear advantage over its competitors.

Foresense can track and breakdown the entire visitor experience from traffic flow and individual movement across different areas to gain insight into streamlining processes and alleviate congestion.

The platform can be used to monitor and control the number of people in any given area to address density regulations and because the platform is accessible in real-time, adjustments can be made to ensure maximums are not exceeded and people can keep their social distance from one another.

Easily log unique individual characteristics such as the time spent in proximity with other patrons and employees to allow for automated intelligent internal contact tracing.

The possibility also exists to identify those who have not recently received negative COVID testing in where such regulations are introduced.

And with a highly detailed, irrefutable electronic database log of past years’ activity in comparison to the months affected by COVID shutdowns, patron density regulations and reluctance by many to frequent hospitality destinations, Foresense can present a highly accurate picture of forecast earnings once COVID is behind us all.

Because the platform can display minute-by-minute data of patron numbers and their spending habits, there is no room for inaccuracy or misrepresentation of monthly earnings here.

Prospective buyers will be able to see the true, bigger picture and really drill down to discover aspects such as average time spent on site versus individual spend, new and return visitor data, or the breakdown of time spent seated and queuing at cashier and refreshment facilities and even cross-platform data through integration with loyalty and rewards programs and membership and customer relationship management software.

Back to John and Tina.

It is a long held belief in business, investor and entrepreneurial circles that more information at hand equates to more highly informed decisions with less risk.

With the Foresense platform, the readily available hard data on patronage and individual spending prior to COVID will make a strong case in negating the short term ups and downs of the hospitality sector and the economy at large.

As a pre-installed high-tech AI solution addressing density and total patron number concerns it will also help them in discussions with prospective buyers concerned with future-proofing and upcoming necessary expenditures.

Foresense adds to any business’ intrinsic value, its intangible assets, competitive advantage and future opportunities.

And the many other features of the Foresense platform that will also help to run the business more efficiently moving forward will also undoubtedly help in negotiations.

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Foresense Technologies: Innovation in the Age of Disruption

Foresense Technologies: Innovation in the Age of Disruption

Every so often a new player in their given market comes along that really shakes things up.

Through a combination of foresight and innovation coupled with a clear understanding of what end users want and need they develop products relevant for years to come.

The most successful of these companies become so commonplace, entrenched in daily use and conversation that few pause to even think of them as disruptors in their markets.

Some become so successful that their brand takes on new meanings as a verb or as the default noun in their market space.

Get an Uber. Saw it on Facebook. Skype your family. Photoshop a picture. Instagram it. Netflix and chill. Fedex a parcel. Google it. Book an Airbnb. It’s on my MacBook.

In recent years, technology and the internet has aided and abetted a host of new start-up companies that have become game changers – true disruptors in their marketplace.

Uber is a good example of this. In little more than a decade, Uber has become a worldwide phenomenon that has revolutionised ridesharing and placed immense pressure on traditional taxicab industries.

Amazon is another. Few remember Foresense Technologies: Innovation in the Age of Disruption its formative years in the 1990’s solely selling books from a garage in Seattle.

Its steady progression from books to CD’s and DVD’s to clothing to, well, pretty much everything has seen it rise to become a preeminent force in e-commerce taking huge market shares from brick and mortar retailers across the globe.

Remember the days of physically going to hire a VHS tape, DVD or Blu-ray? There used to be a Blockbuster less than a ten minute drive for most people. Now they are all but extinct. Online video rental, and then Netflix, disrupted this industry to the annals history.

While most of these companies have been bringing aspects of the real world online, one company is doing the exact opposite.

One company is bringing aspects of the online world into bricks and mortar real world settings.

That company is Foresense Technologies.

With significant applications for wide ranging sectors including educational institutions, hospitality, airports, stadiums, security, office and factory floors and retail settings, Foresense is combining AI with analytics – a disruptive innovator in real time presence detection and behavioural data analytics driving global results.

For decades now, behavioural data has been collected and analysed in the virtual world in minute detail.

Bounce rate. Dwell time. Impressions. Unique and return visitors. Session duration.

All of these small parts of information combine to form a highly detailed body of knowledge that can improve strengths and address weaknesses in the online space. Using smartphone technology and proprietary sensors and AI systems, Foresense has developed a platform to bring these types of highly specific parameters into the bricks and mortar physical world – a real-time quantification of human behaviour at any site in its day-
to-day operations to provide invaluable insight supporting commercially important decisions and increase revenue at low investment.

It analyses how people act – and interact – on-site in real world settings.

It allows accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

Like all of the brands mentioned above, the platform is so innovative and readily accessible it demands attention and consideration.

And it too is poised for a rapid roll-out into commercial and industrial spaces.

Just like ‘getting an Uber’ or ‘Googleing it’ businesses around the world will soon ‘have Forsesense.’

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Presence Detection and Compliance in 2021

FORESENSE TECHNOLOGIES has firmly established itself as a world leader in presence detection technologies to fill a wide range of needs for commerce and industry.

Many of these needs have been wanting for some time as physical brick and mortar locations have been on the back foot with online competitors that have a clear advantage when it comes to maintaining contact with visitors and collecting behavioural data.

In a similar way to how behavioural data is utilised online through careful analysis of aspects such as dwell time, session duration, and unique and return visitations the Foresense platform collects data through sensors integrating with visitors’ smartphones allowing accessibility in real time so highly-informed, proactive decisions can be executed as trends are actually emerging.

These advances in technology present a wide range of possibilities and opportunities for a number of business and industry sectors to monitor the flow of people and their interactions including educational institutions, hospitality, airports, stadiums, security, office and factory floors and retail settings, both large and small.

While many of these applications in real-world settings are commercially oriented there are some pertinent characteristics of the Foresense technology highly relevant to the post COVID future where new regulatory frameworks and compliance issues will impact venues, retail spaces and workplaces to improve on responsibilities for visitor, customer and employee safety and security.

With greater responsibilities for Human Resources departments and security providers Foresense makes the most sense.

Foresense can track and breakdown the entire visitor/ customer/employee experience from traffic flow and individual movement across different areas to gain insight into streamlining processes and alleviate congestion.

The platform can be used to monitor and control the number of people in any given area to address density regulations and because the platform is accessible in real-time, adjustments can be made to ensure maximums are not exceeded and people can keep their social distance from one another.

Easily log unique individual characteristics such as arrival and departure times and the time spent in proximity with other unique visitors/ customers/employees to allow for automated intelligent internal contact tracing.

The possibility also exists to identify those who have not recently received negative COVID testing in where regulations are introduced, such as in hotel quarantine security and hospitality workers.

Although living with COVID has undeniably made things harder across the board for everyone, technology such as Artificial Intelligence and presence detection can actually make certain aspects easier, safer, and more efficient by reducing the scope for human error and making information about people and their movements readily available both in real- time and recent history.

And with these two agents of the highest importance to the safety and wellbeing of employees, customers and visitors in today’s world, every modern workplace, venue and retail space needs tomorrow’s technology at the forefront.